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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="53934" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/epaper/540/epaper/html5/index.html?&locale=DEU&pn=1"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Art and Market Research as a Pillar of the Corporate Identity [/vc_column_text][vc_column_text] A conversation with CEO Michael...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="53881" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/marktforschung/a/?gallerypage=0&tx_news_pi1%5Baction%5D=detail&tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5Bnews_preview%5D=570372&cHash=0e57e42fc2b1eb54412539e13325d1b7#image-gallery"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] The Human Face and the Human Experience | How the Visible and the Invisible Work...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53864" img_size="large" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.succeet.de/en/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]October 20-21, 2022 Insights, Data, and Analytics at Munich. We are ready! [/vc_column_text][vc_empty_space height="20"][vc_column_text] Take the opportunity for an intensive encounter with the teams of eye square at the...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_single_image image="53368" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" qode_css_animation="" link="https://www.productcampberlin.org/"][vc_empty_space height="100"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/4"][vc_empty_space height="90px"][vc_single_image image="53697" qode_css_animation=""][vc_empty_space height="30px"][/vc_column][vc_column width="3/4"][vc_empty_space height="50"][vc_column_text] ProductCamp Berlin will take place this year on August 19. It is the only...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53552" img_size="full" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/en/quirks-new-york-2022/"][vc_empty_space height="60"][vc_column_text]

Quirk's NY Conference–a Review

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This year, the Quirks Event in Brooklyn, New York, was held from July 20-21, 2022. With around 1,200 attendees, 90 speakers and an extensive exhibition, this industry event is packed with opportunities for learning and networking.

We were excited to support the event as sponsors and speakers. Along with our U.S. team, who we were able to meet not only virtually but in real life on this occasion, we also met many interesting people as exhibitors. Many thanks to all who participated!

[/vc_column_text][vc_empty_space height="30"][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" background_color="#ffffff"][vc_column_inner][vc_empty_space height="30px"][vc_gallery type="image_grid" images="53554,53555,53556,53560,53558,53583,53562,53557,53561" img_size="400x600" column_number="3" grayscale="no" images_space="gallery_with_space"][vc_empty_space height="20px"][/vc_column_inner][/vc_row_inner][vc_empty_space height="20"][vc_column_text]

Here we collected a few impressions of the event for you. Our CEO'S Michael Schießl, COO Philipp Reiter and CRO Jeff Bander were on site, with Jeff Bander and Philipp Reiter also offering a session at the Quirk's Event. Visitors to our booth were also able to talk with Maxmarie Wilmoth, Lorena Diaz, and Cameron Meyer about research and current developments in the industry.

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Pupil video from the Quirk's event

[/vc_column_text][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" background_color="#ffffff"][vc_column_inner][vc_empty_space height="40px"][vc_video link="https://www.youtube.com/watch?v=oCsdgWvZUjE" el_aspect="43"][vc_empty_space height="20px"][vc_empty_space height="40px"][vc_column_text]Using eye-tracking technologies (Pupil Labs) at eye square, we explore the “invisible” and a very useful new feature is the ability to count visual fixed points. In this smartphone eye-tracking video, live from the Quirk'Event, COO Philipp Reiter demonstrates, how many visual fixes are possible before a visitor is reaching the eye square booth during a tour of the exhibition building. One of the questions, he addressed to the audience while they were listening to his session was, if they would them all remember.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="60"][vc_column_text]

Insights of the Sessions

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In addition to their thematic focus, Jeff Bander and Philipp Reiter also provided insight into System 012, eye square's neurosemiotic model.

Jeff Bander focused his session on digital advertising effectiveness research. He demonstrated how to use eye square's market research tool Ad to cart (ad2c) to connect an authentic, personalized social media environment with leading e-commerce platforms such as Amazon, Amazon Fresh, Walmart and others.

Philipp Reiter focused on the synergistic effects of smartphone eye-tracking and contextual research environments. He showed how researchers can capture real user behavior on the most commonly used devices.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53200" img_size="full" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.bvm.org/termine-weiterbildung/kongress-der-deutschen-marktforschung-2022/"][vc_empty_space height="60"][vc_column_text] Michael Schießl among the top three with the presentation "Les Enfants du Paradis" in the BVM Kongress PechaKucha format [/vc_column_text][vc_empty_space height="20"][vc_column_text] We are delighted that our CEO Michael Schießl is among the...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_single_image image="53036" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" qode_css_animation="" link="https://www.thequirksevent.com/new-york-2022/sessions/"][vc_empty_space height="50"][vc_empty_space height="50"][vc_column_text]  July 20-21, 2022 [/vc_column_text][vc_empty_space height="50"][vc_column_text] As an international industry event, Quirk's event in New York offers a range of speaker sessions, networking events and exhibition for market research insights...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52959" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://horizont.dfvcg-events.de/deutscher-medienkongress/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Juni 30-July 01, 2022, Frankfurt am Main Horizont-Kongress Media Congress in Frankfurt [/vc_column_text][vc_empty_space height="20"][vc_column_text] This year, the HORIZONT Congress in Frankfurt will once again take place in a historic setting in...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52934" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/web-seminare/marktforschung/eye-square-28062022-1100/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] WEBINAR June 28, 2022 | 11:00 CEST The Key to Advertising Success in Social Media [/vc_column_text][vc_empty_space height="20"][vc_column_text] Instagram, Facebook, TikTok or YouTube are the advertising environment of today and...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52729" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.quirks.com/pages/the-key-to-ad-success-on-social-media"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] QUIRK'S WISDOM WEDNESDAY, June 15, 2022 The Key to Ad Success on Social Media–Case Study Learnings [/vc_column_text][vc_empty_space height="20"][vc_column_text] Social media channels like Instagram, Facebook, TikTok, or YouTube are the...