31 Mar succeet 2026 in Wiesbaden – A recap of our participation in the international Insights event
succeet26 in Wiesbaden is now behind us, and we look back on two intense and inspiring days at the trade show. For us at eye square, the event was a resounding success, marked by engaging conversations, fresh insights, and a strong on-site presence. As the leading event in the insights industry, succeet once again brought together decision-makers, experts, and innovators from the fields of insights, data, and analytics, providing the ideal setting for exchange, networking, and new ideas.
We were particularly pleased to present our latest innovations and use cases to an expert audience. Through presentations, booth demonstrations, and live insights into our solutions such as SEAL and the Digital Experience Sandbox, we were able to show how data-driven research, realistic test environments, and technological innovation work together. succeet embodies precisely this exchange of information, inspiration, and personal interaction, and that was palpable throughout both days.
The trade show in Wiesbaden has thus once again demonstrated why it is considered the industry’s central meeting place. Following an already very strong event last year with around 2,700 attendees, 134 exhibiting companies, and over 150 presentations, succeet26 built on this success and once again sent a strong signal regarding the relevance of the insights industry.
Day 1 at succeet—a strong start for our team, offering exciting insights for succeet visitors
For us at eye square, the first day of the trade show kicked off with an engaging presentation by Simon Koch on employer branding using authentic content. Together with S-Communication Service GmbH, they presented findings from a study that demonstrated how different content formats impact the recruiting funnel and how they can help strengthen an employer brand. It was particularly interesting to note that authentic content, when combined with traditional campaign communication, can create tangible added value.
Day 2: Technological Innovations and Practical Application Examples
The second day of the event once again offered an exciting program for us at eye square. Michael Schießl kicked off the day with another booth presentation on SEAL, our new eye-tracking technology for smartphones. Based on the Smart Eye Tracking Algorithm, this solution enables highly precise, device-independent eye tracking and demonstrates how mobile research can be taken to the next technological level. On the Open Stage, he also gave a detailed presentation of our Digital Experience Sandbox and explained how the digital testing environment enables a realistic user experience during testing, high data validity, and well-founded data-driven decisions.
Another highlight of the day was the presentation by Carina de Lopez from eye square together with Inga Scharfenberg from freenet. The focus was on how digital assets can be efficiently created, tested, and optimized using the eye square Sandbox. Using the practical example from freenet, they demonstrated how new design variants can be developed collaboratively and quantitatively evaluated through surveys and click tracking. It was particularly exciting to see which variant prevailed in the test and what impact the results subsequently had on the company.
Learn more about the innovative SEAL technology in our latest white paper, available on the succeet blog!
A heartfelt thank you to all visitors and teams at succeet 2026
We’re still thrilled by the inspiring conversations, new connections, and positive feedback on our innovations. A heartfelt thank you to all the visitors, speakers, and everyone on the succeet26 organizing team!
Have a look at the video for succeet 2026 here, giving you a great recap of all the events and the atmosphere at the trade show!
Click on the image to start the video!
Last but not least, to our own team in Berlin and especially to the eye square team at this year’s succeet:
We look forward to welcoming you to succeet 2026!
Here’s another interesting look back at succeet 2026 at marktforschung.de!