Carolin Graefe works as a Principal Research Consultant in the Brand and Media Unit. Even before joining eye square, she gained extensive expertise at one of Germany’s largest online panel providers and at another renowned market research institute.
She is particularly interested in how to engage with people in digital research. Methodologically, she is driven by the challenge of ensuring the highest possible validity in online research through innovative tools and transparency.
For several years, Carolin has been intensively engaged with the concept of mental availability in advertising research. In numerous studies across various industries, she examines how advertising contributes to strengthening mental availability and how brands remain present in relevant purchasing situations.
Carolin regularly motivates her colleagues to achieve their best athletic performances, for example in company runs, and also seeks out personal challenges, such as running a half-marathon at the Arctic Circle. In addition, she is passionate about backpacking around the world.
Carolin Graefe conducts extensive national and international research projects, oversees large-scale surveys, and supports brands with long-term marketing and tracking studies.
In addition, she has extensive experience conducting qualitative research projects, particularly user experience interviews and focus groups.
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