04 Feb Impulse and Innovation: eye square at the Digital + Conference
The power of digital excellence at the Digital+ Conference: A round of talks on innovative customer marketing with a contribution from eye square
The Digital + Conference, organized by the Berlin Chamber of Commerce and Industry, the Berlin University of Applied Sciences (HTW Berlin), and the Berlin Chamber of Skilled Crafts, on February 10, 2026, offers a range of digital topics for decision-makers.
A special highlight for anyone interested in market research and digital marketing is the section on “Digital Marketing – Innovatively Acquiring and Retaining Customers,” which starts at 11:00 a.m. on the day of the conference. In the context of a group of speakers from companies such as conceptm, wirDesign, and kleiner und bold, our brand and media expert Nuria Sichalla will contribute to the conference on the topic of innovation and customer loyalty with a POV coming from Brand Research (replacing Leonie Pfeiffer, who was originally scheduled to participate in the conference but is unable to attend on the day of the conference).
Our impulse for the conference: Human experience research for innovative customer retention
With over 25 years of experience in researching human experiences, eye square is at the forefront of market innovation. Our expertise in measuring hidden, emotional, and implicit customer responses sets us apart as pioneers in in-context research. eye square understands consumers like no one else. Our unique research approach combines cutting-edge technology with psychological insights to provide companies with data-driven insights. These insights enable our world-leading clients, from Google to BMW, to not only understand customer behavior, but to translate that understanding directly into effective business strategies.
In-depth insights into trends, current technologies, and digital tools for medium-sized companies
The Digital + Conference offers all visitors practical inspiration, best practices from Berlin’s business community, and presents concrete digital solutions for use in a corporate context.
With thematic lecture blocks, the conference will give you insights into current trends, which digital tools will truly advance your business, and how they can be best used in small and medium-sized enterprises:
- Digitalisierung 101 – Grundlagen, Potenziale und Einstiegspfade
- KI für X – praktische Anwendungen für KI im Unternehmenskontext
- Digitales Change- und Innovationsmanagement – Erfolgsfaktoren & Hemmnisse bei der Digitalisierung
- IT-Sicherheit – Schützen Sie ihr Unternehmen gegen Cyberrisiken
- Digitales Marketing – Mit digitalen Tools Kunden gewinnen und binden
- Open Source – Digitale Souveränität für Wirtschaft und Verwaltung
- Startup-Pitches – Digitale Innovationen made in Berlin
We look forward to welcoming you to a lively discussion at the Digital + Conference in our presentation block!
When?
11:00 am CET
Where?
Kleiner Vortragssaal (UG)
DIGITALES MARKETING –
INNOVATIV KUNDEN GEWINNEN UND BINDEN
with:
kleiner und bold GmbH, Tammo F. Bruns
wirDesign AG, Dirk Huesmann
eye square GmbH, Nuria Sichalla (representing Leonie Pfeiffer)
concept m GmbH, Dirk Ziems
Moderation: Prof. Holger Lütters, HTW Berlin
Check out the detailed program overview here!
About Nuria Sichalla
Nuria Sichalla
Senior Research Consultant Brand & Media Experience
Nuria Sichalla is a Senior Research Consultant in the Brand and Media Experience Unit at eye square. She holds a bachelor’s degree in business psychology with a focus on market, advertising, and media psychology, as well as a master’s degree in marketing. Her work focuses on investigating the impact of attitudes on consumer behavior.
Within the team, she is an expert in social media testing and regularly presents at conferences. Her work also includes research on occupational health and safety and gambling advertising, with a particular focus on the Hamburg market.