Improving Consumer Engagement with Portable Eye Tracking

12th of September | 09:45 am CEST

At this year’s European Summer School on Eye Movements, hosted by the King’s College London, our expert Giulia Manca will be delivering a lecture on “Improving Consumer Engagement with Portable Eye Tracking”. Giulia will explore the fundamentals of neuromarketing, emphasizing the importance of measuring implicit responses to capture authentic reactions and help brands and media create more engaging and effective content. Following the lecture, participants will have the opportunity to get hands-on experience by conducting their own eye tracking experiment: putting theory into practice in an interactive, immersive session.

Dr. Giulia Manca
Senior Research Consultant

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