20 Jan eye square at the succeet 2026
18.-19. March, 2026 | Wiesbaden
Inform, inspire, and network: we are ready!
From March 18 to 19, 2026, interested parties from the insights industry from all over the world will gather at the leading international trade fair succeet 2026. At this year’s succeet 2026, experts from market research, customer experience (CX), user experience (UX), analytics, and data will come together with leading providers, service providers, and start-ups.
Looking forward to innovative solutions, live presentations, guided tours, intensive networking, and the popular Networking Happy Hour!
Interested? Join us and meet our eye square experts during their presentations! Take this opportunity to talk to us and gain actionable insights into advances and technologies in the field of human experience that our specialists can offer you. Make an appointment and visit us at booth 300:
Short demonstration at our booth
Meet us at our booths on both days of succeet2026 and learn more from our eye square experts about the new and innovative projects “Digital Experience Sandbox” and “SEAL In Context Eye Tracking.”
Day 1 (March 18, 2026) | 10:40 a.m. – 10:55 a.m. – Booth 4
Day 2 (March 19, 2026) | 4:10 p.m. – 4:25 p.m. – Booth 1
Our presentations at Succeet 2026
First day of the Event
Live – presentation
18. March 2026 | 12:00 p.m. – 12:30 p.m.
Studio 1.5 B
Employer branding with authentic content: What different content formats achieve in the recruiting funnel
Can the impact of an employer branding campaign be significantly increased through accompanying content measures? S-Communication Service GmbH, the creative agency of the Sparkassen-Finanzgruppe for brand communication, is investigating this question together with the Berlin-based market research institute eye square. Using an experimental approach, advertising contacts from the 2025 employer branding campaign were compared, once with and once without additional content delivery. Various formats were tested, from employee portraits on YouTube to social media memes and editorial articles. Their effects on key upper funnel KPIs were analyzed using a standardized follow-up survey. The results show the contribution that content marketing can make to a successful employer brand in combination with classic campaign communication – and which formats and content are particularly effective.
Joyn our eye square expert Simon Koch and Robert Grittner from s-communication!
Second day of the Event
Live – presentation
19. March 2026 | 11:00 a.m. – 11:30 a.m.
Studio 1.3 C
“Create, Show, Test” – How freenet’s digital assets can be optimized with the help of the eye square Sandbox
How can new design variants of a website be created and tested against each other using the sandbox when in-house resources are scarce? The presentation provides insight into freenet’s research questions regarding the ideal presentation of tariff options on its website and explains why we opted for a quantitative approach with surveys and click tracking. You will also learn about the “eye square Sandbox,” which can be used to collaboratively create and behaviorally test digital products—all in one platform. We will show you how we used the Sandbox and which variant won in the end. We will also report on the impact at freenet and what happened after our study.
Joyn our eye square expert Carina Lehne de Lopez and Inga Scharfenberg from freenet.
Open stage
19. March 2026 | 14:40 p.m. – 14:55 p.m.
Think Fast. Test Faster! Welcome to the Digital Experience Sandbox
Eye square experts Felix Metger and Frederick Alloh present the eye square Digital Experience Sandbox, an innovative platform developed specifically for FMCG companies to visualize, collaborate on, and test their digital content—all in a hyper-realistic environment with real shoppers.
Join us and learn more about the Digital Experience Sandbox!