Dr. Matthias Rothensee

Chief Scientific Officer & Partner

Dr. Matthias Rothensee is responsible for method and innovation development at eye square. His research focuses on the implicit effects of marketing, emotions and visual perception. He is an expert in multivariate statistics and develops eye square’s media benchmarks. Matthias also has expert knowledge in digital marketing, advertising effectiveness research and implicit methods.


Matthias conducted the project “Qualitative Performance Value for Online Advertising” for the Arbeitsgemeinschaft Onlineforschung (AGOF, 2012) and investigated media perception at home in ethnographic studies. He wrote the study “Autoportale: Die Kickstarter für Automotive Branding” for mobile.de and autoscout24.de (German)
He has conducted global user experience studies for Deutsche Bank and Allianz.


Matthias often lectures at conferences such as, dmexco, Esomar Interact, Horizont and IIeX, and regularly publishes in trade journals such as the Journal of Consumer Marketing, European Business Review and Social Science Computer Review.


In addition to all of his work at eye square, he continues to be a guest lecturer on advertising psychology and research methods at various universities.




Deutsche Bahn

Deutsche Telekom


Expert in digital marketing, advertising impact research and implicit methods


Developed the project “ Qualitativer Leistungswert für Online Werbung” / “Qualitative performance value for online advertising” for the study group Onlineforschung (AGOF, 2012) and analysed media perception in the living room for SevenOneMedia


Developed global user experience studies for Deutsche Bank and Allianz


Lecturer at conferences (dmexco, Esomar Interact, Horizont Bewegtbildgipfel) and regularly publishes in journals (Journal of Consumer Marketing)


  • Rothensee, M. Schönherr, S. (2017). The Robot Uprising – Herausforderungen in der automatisierten Marktforschung, Planung und Analyse, 4/2017
  • Rothensee, M., Szukalski, S. (2016). Mit einem Lächeln im Gesicht.In: Research & Results 6/2016
  • Seemann, A., Rothensee, M.(2016). Bewegtes Bild bewegt- wie Werbewirkung im Moment des Kontaktes entsteht.In: planung & analyse 4/2016
  • Schießl, M., Rothensee, M., Wenderholm, L. (2011). Implicit Mindsets: Werbewahrnehmung valide messen und richtig verstehen.  In: planung & analyse. 1/2011.




Matthias Rothensee

Telephone +49 30 698144-25

Fax +49 30 698144-10


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