In the planning & analyse feature ‘Blickpunkt: Eye-Tracking’, Michael Schießl talks about the development of eye tracking as a market research tool including newer integrated research approaches used by eye square. What began more than 25 years ago under the unwiedly label ‘instrument-based methods’ will be...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Michael Schießl believes that the measurement crisis is the reason why the power of the internet for efficient branding is underestimated. While performance-based advertisement usually accepts sales figures as proof of impact, a great apprehension remains regarding the...
The second screen is taking over the television evermore as first screen. This is the result of the ‘OMS Mobile Advertising Effect Study’ done by premium marketer OMS (oms.eu) in collaboration with eye square. 95% of mobile daily newspaper website users fiddle, while watching television, with...
The Research & Results reported, in their anniversary issue of April 2014, the positive developments done in the last months by eye square. Michael Schießl is pleased about the increasing demand for implicit approaches. ‘What started fifteen years ago as academic research as now become a...
concept M and eye square show SevenOne Media how the parallel use of television and other media screen can affect the advertising effect. Since the dissemination of smartphones and tablets in households more and more media are used increasingly, and simultaneously. Until now the consequences of...
eye square shows how both explicit and implicit factors come into play while customers make final purchase decisions. The results of the collaboration study between Michael Schießl und Steffen Schmidt (CNEMM) were presented in the last Horizont issue (13/2014). ...
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