Interview with Dr. Matthias Rothensee on marconomy.de

Also in B2B context communication and touchpoints are changing in the course of digital transformation. Dr. Matthias Rothensee (RESEARCH DIRECTOR & PARTNER) explains in an interview with marconomy.de which challenges will arise for marketing and how different communication channels can be evaluated. He introduces methods of brand measurement and explains what the B2B sector can learn from consumer insights.

Read the full article on marconomy.de


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