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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51397" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/die-zukunft-qualitativer-marktforschung/einzelansicht/quo-vadis-qualitativer-ux-research/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] „Quo vadis“, qualitative UX Research? [/vc_column_text][vc_empty_space height="20"][vc_column_text] UX tests usually take place on-site and with direct observation. Qualitative UX tests with behavioural observation and interview are still the most...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51178" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://qual360.com/healthy-and-happy-how-mental-health-apps-benefit-from-ux-research/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Even before Covid, demand for digital mental health services had been growing substantially – a trend that has only been strengthened by the pandemic. A lack of...

[vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20px"][vc_single_image image="51166" img_size="large" onclick="custom_link" qode_css_animation="" link="https://advertisingweek.com/the-future-of-ad-effectiveness-in-a-post-nielsen-world/"][vc_empty_space][vc_column_text] The future of ad effectiveness in an “post-Nielsen” world requires innovative measurement tools. Nielsen's loss of accreditation came as a shock, but the moment itself was the result of years of...

[vc_column][/vc_column][vc_single_image image="50736" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://eye-square.activehosted.com/index.php?action=social&c=184&m=343"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Advertising and retail are in flux. The past two years have seen radical changes in nearly every aspect of the shopping experience: the way brands market to customers; the way consumers search for the products they need;...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50697" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/wp-content/uploads/sites/4/2021/12/transfer_article_translation_EN.pdf"][vc_empty_space height="50"][vc_column_text] What makes the difference? Relevant methods in research for advertising impact [/vc_column_text][vc_empty_space height="30"][vc_column_text]How strong can consumers still be stimulated by advertising and being motivated to react or buy? The research...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50543" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.smashingmagazine.com/2021/10/eye-tracking-mobile-ux-research/"][vc_empty_space height="50"][vc_column_text] Eye-Tracking in Mobile UX Research: article by Oculid [/vc_column_text][vc_empty_space height="30"][vc_column_text] Thanks to technology, eye-tracking has become more accessible to UX research as it allows researchers to get insights about users’...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50479" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="50"][vc_column_text] The Webinar [/vc_column_text][vc_empty_space height="20"][vc_column_text] First impressions count, especially for digital, customer relationships. Michael Schießl sees the first, brief moments in the perception of a...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="48748" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]About half of all online purchases are made on Amazon, not only because of the extensive range of products and services, but also...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="49915" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/why-agencies-must-look-beyond-social-to-the-next-frontier-ecommerce/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Online shopping experienced an unprecedented boost as a result of the COVID-19 pandemic. Adding e-commerce as advertising channel helps marketers to cover the bottom...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="49937" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/woche-der-marktforschung/neues-von-der-wdm/einzelansicht/in-der-werbewirkung-liegt-tv-liegt-beinahe-immer-auf-platz-1/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]In a pre-interview for the WDM web seminar, eye square’s Marvin Vogt talked about what makes the "Track the Success" Screenforce study so...