22 Jan Insights Webinar Series with Michael Schiessl
The Impact of AI-generated Advertising on Human Experience with a Special Focus on Brand Experience
18.02.2026 | 3:00 p.m.
In this new webinar of our eye square Insights Webinar Series, our CEO Michael Schiessl will delve into a wealth of unique insights and academic data derived from a range of comprehensive studies. Our focus will be on illustrating the profound impact that AI-generated advertising has on the human experience. We will explore how these technologically driven advertising strategies influence consumer behavior, emotional responses, and engagement levels. This includes examining the psychological and sociological implications of AI in advertising, as well as considering ethical dimensions and potential biases inherent in the technology.
For researchers, this information will provide a valuable foundation for further academic exploration and study, appealing to those interested in the intersection of artificial intelligence and consumer psychology. Marketing professionals will gain access to cutting-edge data and findings that can enhance strategic decision-making and improve the effectiveness of their advertising campaigns. Communication specialists, on the other hand, will benefit from a deeper understanding of how AI-generated content can shape and shift public discourse, aiding in the development of more compelling and targeted communication strategies.
Michael aims to foster a dialogue among professionals from diverse fields, encouraging an exchange of ideas and approaches to harnessing AI in advertising in ways that are ethically sound and creatively innovative.
Also, don’t miss the previous and upcoming webinars of our Insights Webinar Series!

Michael Schiessl
CEO & Founder
eye square

Dr. Julia Nitschke
VP Digital & Consulting
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