Stay Tuned! Assessing the Effectiveness of Social Media Video Ads

New e² article in Marketing Review St.Gallen 03-2016

Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter.


“Visual saliency as a necessary precondition for successful brand communication”


“Selective attention is the ultimate test that any brand communication has to address to “stay in tune with their customers and not get drowned in a goldfish bowl”





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