vzbv Gaming Study eye square

Lootboxes tempt you to spend money repeatedly

Online games are becoming more and more popular, especially among children and young people. Ever new functions and possibilities, which allow the user to dive into new worlds, fascinate gamers in this fast-paced world.

In this eye square x VZBV Games study, however, we also shed light on the manipulative downsides that these worlds can bring with them.

Read in this eye square x VZBV Games study how the gaming industry uses manipulative tricks and gambling-like mechanisms, such as the so-called “Lootboxes” to get their users to spend as much money as possible. And why especially children and teenagers have to be protected from these tricks.

Accessibility Toolbar