24 Mar eye square shows the influence of parallel use of media on the avertising effect
concept M and eye square show SevenOne Media how the parallel use of television and other media screen can affect the advertising effect.
Since the dissemination of smartphones and tablets in households more and more media are used increasingly, and simultaneously. Until now the consequences of parallel use of television and other devices on the effects of commericals have not been sufficiently researched. An extensive fundamental quantitative and qualitative study shows that the TV usage with a second screen is no threat to the advertising impact but opens opportunities even, if the creation knows how to use this special challenge in this situation.