VWO Webinar and Interview | Online-Shops and User Expectations

On February 23, 2023, you will once again have the opportunity to participate live in the webinar, this time hosted by VWO. This time Jan Marks (VWO), Thomas Gruhle, (CEO LEAP Digital Marketing) and Ariane Rahn (eye square) will guide you through the online seminar and give you profound insights into e-commerce and the motivations, pain points, and expectations of online shoppers.

Click here to register!

Recording of the WEBINAR at marktforschung.de from February 02, 2023
11:00 CET

Was User von Online-Shops erwarten: E-Commerce in 2023

Together with VWO, the eye square team presented the results of the study “What users expect from online stores: eCommerce in 2023” in a web seminar.

In this cooperation, numerous qualitative interviews were conducted with online shoppers about their experiences and expectations in eCommerce. The results with more than 400 participants were quantified and thus exciting insights into pain points and highlights in different industries could be gained and the decisive factors for an optimal user experience could be worked out.

The webinar takes an in-depth look at online store user expectations, critical factors and features in online shopping, and shows when online shopping expectations can be met, exceeded or disappointed.

What you can take from this webinar:

‘Must-haves’ and ‘no-gos’ of UX in critical phases of the eCommerce Customer Journey.

Detailed analysis of the ideal Customer Journey for the largest eCommerce industries: Fashion, Electronics, Furniture and Food.

Checklist to optimize your website

UX eCommerce trends for 2023

Speakers at marktforschung.de:

  • Ariane Rahn (UX Research Consultant, eye square)
  • Dominik Unser-Nad (Principal UX Research Consultant, eye square)
  • Jan Marks (Direktor für Europa und Lateinamerika, VWO)

Interview on Ecommerce 2023

The January webinar is accompanied by an interview with Ariane Rahn and Dominik Unser-Nad (eye square UX Research Team) and Jan Marks, Director for Europe and Latin America at VWO.

Online retail is growing exponentially every year. And with it, the expectations users have of online stores. What surprised our research team the most in the joint study with VWO?

For instance, the choice of device for online shopping. For users, the importance of a mobile-optimized solution is emphasized, but the desktop PC is not disregarded either. After all, some types of products are still preferred to be shopped on a laptop or desktop PC than on a smartphone.

And online users focus on about two to four online stores for shopping, even though the range is constantly growing. This observation shows why it is so important to prevail over the competition and retain users with a convincing user experience.

Ariane Rahn, Dominik Unser-Nad from eye square and Jan Marks from VWO discuss which UX trends will emerge in e-commerce in 2023 and what consumers should watch out for in online reviews, for example, in this current interview at marktforschung.de.