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Consumers and Artificial Intelligence Experience

How do Consumers experience Interaction with Artificial Intelligence?

In an in-depth paper, eye square explores the ways AI and digital change influence consumer experiences and behaviors. It leverages an innovative model called the AI Experience, grounded on the neurosemiotic model of Human Experience. This model breaks down human experiences into three dimensions: perception, implicit emotion, and explicit cognition.

“Interestingly, the study shows that our subconscious plays a huge role in how we perceive and interact with AI, like a hidden guide leading the way.”

The AI Lab doesn’t just look at how consumers experience AI, but also how these encounters can be shaped to fulfill consumer requirements better. It delves into AI’s role in various areas such as chatbots, autonomous shopping assistants, and interactive ads in the metaverse and social media.

Explore the AI Experience Model and its four Modes

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In addition, the paper deals with the future of AI from the Corporate Foresight perspective. Here, it examines how AI and Virtuality/Metaverse as key trends could influence the business world and consumer behavior over the next 5-10 years.

Read more about AI Experience and trends in the industries

The AI Experience white paper provides a scientific insight into the understanding of human experience in relation to AI and delivers findings that can help improve interaction and engagement with AI-based products or services.

More questions on AI and Market Research? Get in touch with our Experts!

Dr. JULIA NITSCHKE
VP Digital & Consulting

 

Mail to: nitschke@eye-square.com