Why we watch TV | Webinar with Marvin Vogt at marktforschung.de

WEBINAR  October 25, 2022
11:00 CET ( 50 Minutes)

Mapping the Moods-Why viewers’ moods affects TV viewing and what patterns we can see

Would you like to know what psychological effect television has on people in different situations and better understand the psychology of how moving images work? The current Screenforce study “Mapping the Moods” identifies typical patterns and emotions among TV users. In this webinar at marktforschung.de, Marvin Vogt will take us through the findings of this study and right into the German living room. He will vividly explain what people really feel and experience when watching moving images, and how they behave.

The webinar will answer these questions:

  • How do people feel and experience the medium of television?
  • What do viewers do besides watch television?
  • How do media users’ current emotions affect attention?

Marvin Vogt
Research Consultant
Brand & Media


at marktforschung.de

In the study “Mapping the Moods,” eye square investigates what audiences really feel, and experience, and do when watching television. The classic television is able to fulfill some needs significantly better than streaming services.

How relevant is the medium of TV still in times of Netflix, Amazon Prime Video and other streaming services? In the advance interview, Marvin Vogt explains the importance of TV for moving image users and comments on the motivation of users who watch TV.

He explains why not only classic parameters such as time of day and genre, but also the state of mind, the situation of the recipient and general conditions. They all have an influence on the viewer. That’s why examining “moods” provides significantly more information for media and program planners. With a better understanding of moving image usage, programming can then be optimized accordingly.

If you want to better understand the usage motives of your viewers, read more in the interview about the webinar on 25.10.22 at marktforschung.de.

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