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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53647" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/with-tiktok-taking-over-heres-what-marketers-need-to-know/"][vc_empty_space height="40"][vc_column_text] Platforms that offer extensive video content like Facebook, YouTube, and Instagram proved to be a natural fit for advertisers, as video collateral could be seamlessly inserted before and...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53604" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/team/"][vc_empty_space height="20"][vc_empty_space height="60"][vc_column_text] My Work Experience at eye square [/vc_column_text][vc_empty_space height="30"][vc_column_text] About a year ago, Anita joined the Brand & Media Team at eye square as a trainee. In this interview, she...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53552" img_size="full" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/en/quirks-new-york-2022/"][vc_empty_space height="60"][vc_column_text]

Quirk's NY Conference–a Review

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This year, the Quirks Event in Brooklyn, New York, was held from July 20-21, 2022. With around 1,200 attendees, 90 speakers and an extensive exhibition, this industry event is packed with opportunities for learning and networking.

We were excited to support the event as sponsors and speakers. Along with our U.S. team, who we were able to meet not only virtually but in real life on this occasion, we also met many interesting people as exhibitors. Many thanks to all who participated!

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Here we collected a few impressions of the event for you. Our CEO'S Michael Schießl, COO Philipp Reiter and CRO Jeff Bander were on site, with Jeff Bander and Philipp Reiter also offering a session at the Quirk's Event. Visitors to our booth were also able to talk with Maxmarie Wilmoth, Lorena Diaz, and Cameron Meyer about research and current developments in the industry.

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Pupil video from the Quirk's event

[/vc_column_text][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation="" background_color="#ffffff"][vc_column_inner][vc_empty_space height="40px"][vc_video link="https://www.youtube.com/watch?v=oCsdgWvZUjE" el_aspect="43"][vc_empty_space height="20px"][vc_empty_space height="40px"][vc_column_text]Using eye-tracking technologies (Pupil Labs) at eye square, we explore the “invisible” and a very useful new feature is the ability to count visual fixed points. In this smartphone eye-tracking video, live from the Quirk'Event, COO Philipp Reiter demonstrates, how many visual fixes are possible before a visitor is reaching the eye square booth during a tour of the exhibition building. One of the questions, he addressed to the audience while they were listening to his session was, if they would them all remember.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height="60"][vc_column_text]

Insights of the Sessions

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In addition to their thematic focus, Jeff Bander and Philipp Reiter also provided insight into System 012, eye square's neurosemiotic model.

Jeff Bander focused his session on digital advertising effectiveness research. He demonstrated how to use eye square's market research tool Ad to cart (ad2c) to connect an authentic, personalized social media environment with leading e-commerce platforms such as Amazon, Amazon Fresh, Walmart and others.

Philipp Reiter focused on the synergistic effects of smartphone eye-tracking and contextual research environments. He showed how researchers can capture real user behavior on the most commonly used devices.

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_single_image image="53368" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" qode_css_animation="" link="https://www.productcampberlin.org/"][vc_empty_space height="50"][vc_empty_space height="50"][vc_column_text] August 19, 2022 [/vc_column_text][vc_empty_space height="50"][vc_column_text]ProductCamp Berlin is the only barcamp format for product owners, product managers, product marketers, product designers, product developers, entrepreneurs and everyone who is passionate...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53222" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://epaper.print-and-more.net/de/profiles/85515e7fc4ee/editions/5d9f23d321c03e93eaed/pages/page/43"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Market research for successful planning in the marketing mix [/vc_column_text][vc_empty_space height="40"][vc_column_text] The publishing world is in a state of upheaval. Advertising revenues are becoming more volatile and business models...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53200" img_size="full" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.bvm.org/termine-weiterbildung/kongress-der-deutschen-marktforschung-2022/"][vc_empty_space height="60"][vc_column_text] Michael Schießl among the top three with the presentation "Les Enfants du Paradis" in the BVM Kongress PechaKucha format [/vc_column_text][vc_empty_space height="20"][vc_column_text] We are delighted that our CEO Michael Schießl is among the...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52372" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://sh1.sendinblue.com/af9haf829xpfe.html?t=1652278721"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Dear friends, this is your insider guide to travel through market research. Pack these travel essentials in your back pocket and...

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_single_image image="53036" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" qode_css_animation="" link="https://www.thequirksevent.com/new-york-2022/sessions/"][vc_empty_space height="50"][vc_empty_space height="50"][vc_column_text]  July 20-21, 2022 [/vc_column_text][vc_empty_space height="50"][vc_column_text] As an international industry event, Quirk's event in New York offers a range of speaker sessions, networking events and exhibition for market research insights...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53009" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.screenforce.de/themenbereich/mapping-the-moods"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] In Depth-Understanding Moving Image Advertising-Screenforce's "Mapping the Moods" Study [/vc_column_text][vc_empty_space height="40"][vc_column_text] The topic of context is becoming increasingly important for media planners in order to understand how moving images...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52994" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/medien/nachrichten/neue-seven-one-grundlagenstudie-deshalb-wirkt-bvod-bewegtbildwerbung-besser-als-youtube-200391"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] BVoD moving image advertising works better than Youtube [/vc_column_text][vc_empty_space height="40"][vc_column_text] A recent study by eye square and Pro-Sieben-Sat-1-Seven-One-Media-Marketer-Grundlagenstudie examines the impact of pre-roll ads in different online environments. Video...