Our company’s mission is to help clients place more effective advertising, such as advertising campaigns or packaging, on the market. Therefore, eye square’s research is innovative, as an approach we use System 0, the psychological expertise of our teams, and rely on different technologies.

CRO Jeff Bander explains in his latest podcast at Advertising Week why System 0 as a research approach allows testing in a natural environment, such as social media, and what advantage this approach offers for the quality of data. What should you be measuring and why is it worth focusing on smartphone testing to increase your ecommerce sales? Plus, Jeff Bander reveals how much the market has changed with the global break from the Corona pandemic.

Hear more on the Advertising Week podcast episode: