2023 02 Newsletter February

Dear friends,

We are an internationally minded team and have spread out all over the world. But this year we have planned many opportunities to meet our colleagues in the USA in personal! We would like to invite you to join us: On March 23, 2023, the first Memex Conference of this year will take place in New York City!

But we have some more news to share with you: We are now a member of Advertising Research Foundation (ARF)!

In February’s issue of the eye square newsletter, you will also find some articles that will provide you with valuable knowledge. US Chief Revenue Officer explains the advantage of tracking technologies like eye tracking in advertising measurement in an interview at Martech. And in this issue, we offer substantial expert knowledge for e-commerce.

You can watch the recording of a recent webinar about online stores and user expectations, read an interview on the subject, and go in-depth with the related white paper, a publication by eye square and VWO. Another focus is an insightful article on the possibilities of artificial intelligence in Marketing 5.0.

Have fun reading!

Your Marketing Team