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Video Game UX: Improving User Experience and Gameplay on Mobile, PC and Console

How does a player experience a game and how can we build upon it? Which emotions are involved? What parts of the game do they actually perceive and see?

These are only a few questions at the heart of a video game development, in order to create fantastic experiences that fascinate players and keep them playing. eye square has the tools to help you answer these questions and help you develop your games from the early alpha stage to the released game.


Eye tracking and facial emotion tracking are two central technologies to better understand your players and your game. Implicit data can reveal information that explicit data doesn’t, which is key to completely understanding UX. Learn how you can benefit from our expertise in all development stages of your game and drastically improve the user experience.

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