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Interview with Carina de López and Philipp Reiter at marktforschung.de

“We always try to challenge ourselves”

Our company is a full-service market research agency that drives innovation. Our teams have been handling the entire research process since 1999, and we conduct research here with three main areas of focus: brand and media research, in user experience research and shopper experience research. We take the time to not only listen to consumers and users, but also study what they see and feel. We observe their emotions and perceptions, and analyze unconscious processes.

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Maybe you are also interested in how we define Human Experience Research and which vision connects the eye square team? Carina de López and Philipp Reiter have both been an integral part of the company culture for 15 years and give you insights into their personalities and the successful company of today in a spontaneous Question & Answers interview.

Read the interview in German at marktforschung.de

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Carina deLopez; © Foto by Mathias Krupna

Carina de López
VP User Experience & Partner

lopez@eye-square.com

Carina de López has been part of the User Experience Team since 2007, Unit Lead since 2010 and Partner since 2018. As a sociology graduate, her focus is on methods and media sociology. She is responsible for key accounting, sales, UX method development, customer consulting as well as controlling of user experience studies in the team.

She specializes in qualitative methods, emotion measurement, personas and development-accompanying user experience consulting. Carina enriches the team with intercultural methodological competence and many years of consulting experience in user experience research.

Philipp Reiter
COO & Partner
reiter@eye-square.com

Philipp Reiter is COO and partner at eye square. As a qualified psychologist, he specializes in cognitive information processing and implicit research methods. Philipp is particularly concerned with the optimal implementation of innovative neuroscientific measures from EEG to EDA in user, brand and buyer research, structural equation modeling and machine learning.

He maintains scientific collaboration with university partners such as Humboldt University or Leibniz University Hannover and teaches business psychology at the BiTS campus in Berlin.