BVM-Congress of German Market Research 2024

eye square is Attending the BVM Congress 2024

The annual Congress of German Market Research (BVM Congress) is a prestigious event, the top gathering for market research professionals in Germany and offers a unique platform for industry insights, networking, and innovation.

CEO Michael Schiessl, the founder and driving force behind eye square, will be present this year. His vision and leadership have propelled eye square to the forefront of market research within the last 25 years, integrating advanced methodologies and technologies to deliver profound insights.

Our longstanding connection with BVM underscores our commitment to excellence and innovation in market research. We look forward to engaging with industry peers and sharing our latest advancements!

The congress in Frankfurt am Main will feature presentations, discussions, and awards for innovation in market research, including the prestigious German Market Research Prize and recognitions for outstanding master’s theses and dissertations.

Get more details on the BVM Congress!

The Sustainable Society-the core topic of this years BVM congress

Economy and society are facing the greatest challenge since the industrial revolution: the transformation into a sustainable society. Market research and social research play a central role in this process. By measuring changes and capturing the status quo, they make a significant contribution to the success of this transformation.

The BVM Annual Congress 2024 is dedicated to this important topic under the motto “The Sustainable Society: Successful Transformation through Market Research.” Experts will present practical methods showing how market research can support this change.

Overview of the Congress Schedule

Tuesday, June 4, 2024
7:30pm EST
Evening Event
Ommia Restaurant & Event-Bar

Wednesday, June 5, 2024
9:00 am EST
Welcome coffee in the exhibition area

9:30 pm to approximately 5:55 pm: program

Michael Schiessl

Michael Schiessl, founder and CEO of eye square is graduated in psychology and an an expert in the field of implicit market research. His research and publications focus on advertising impact and brand research, user experience and shopper research. He is a regular speaker at conferences and symposia.

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