Loader

25 years eye square Memex Conference For joining us at our Thank you

eye square celebrates 25 MEGA-Years!

For a quarter of a century, eye square has been pioneering innovative market research methods and technology. Our singular mix of science, technology and art has helped us find YOU:

The best customers and colleagues in media and consumer industries – and far beyond!

25 MEGA-Years of Innovation

We have envisioned it, done it, improved it!

25 MEGA-Years of Innovation

We have envisioned it, done it, improved it!

From Implicit research and the first eye-tracking technologies

To InContext tools for digital, social and retail media

From System 1 and 2 - to System 0 and X.

From Usability to User Experience to Human Experience

Each project, each interaction, has formed the depths our company has reached.

As we embark on this celebratory journey, we want to express our deepest gratitude to our incredible community. Your trust has been the driving force behind our growth, and we’re excited to continue this journey with you. Stay tuned for a series of events, special projects, and reflections throughout the year. Here’s to another 25 years of illuminating the human experience together!

Each project, each interaction, has formed the depths our company has reached.

As we embark on this celebratory journey, we want to express our deepest gratitude to our incredible community. Your trust has been the driving force behind our growth, and we’re excited to continue this journey with you. Stay tuned for a series of events, special projects, and reflections throughout the year. Here’s to another 25 years of illuminating the human experience together!

Wave 1 Our Timeline Wave 2 Wave 3 1999
founded as i²
in Berlin
2003
renamed to
eye square
2007
BVM Prize
In-Context
Research
2006
Japan Office
opened
2006
Korea Office
opened
2015
Hong Kong Office
opened
2017
US Office
opened
2019
India Office
opened
2023
Screenforce Study
wins Horizont Award
2018
US Patent
Live In-Context
Technology
2018
BVM Nomination
Ulrike Schöneberg
Award
Implicit & explicit 1st wave- USABILITY & Branding Sabrina, Andreas, Philipp, Michael, Friedrich, Andy, Julia Total employees: 20 Incontext, sys1, sys2 2010 - 2nd wave- INCONTEXT Vision 2020 Carina, Liane, Stefan, Felix, Felix, Matthias, Gareth Total employees: 40
HX (sys0, sys1, sys2  - SYSX), MEGA Strategy 2019
3rd  wave- HUMAN EXPERIENCE, MEGA Chrissy, Krys, Lisa, Ephraim, Sven Total employees: 92

Special events

A special Memex Conference

On September 12, 2024, we celebrated our Memex conference to commemorate our 25 years of collaboration and human experience research. Did you miss Memex 2024?

Find a recap of the most meaningful moments here.

Find out more!

Human Experience Family Night Event

eye square is celebrating its 25th anniversary of Human Experience with a series of events.

Our next Human Experience Family Night will take place on Thursday, October 24, 2024. Look forward to inspiring innovations, exciting pitches and valuable discussions on the topic of Human Experience!

Further information will follow.

DWG-Symposium

On the occasion of our 25th anniversary, a very special event awaited you in our eye square Kunsthalla! At this year’s DWG Symposium, you were able to immerse yourself in the world of artificial intelligence together with us, the DWG team and many interesting speakers!

Did you miss the DWG Symposium 2024? Read more about the event here!

A special Memex Conference

Come celebrate with us at our Memex conference on September 12th, as we host a special jubilee event to commemorate our 25 years of working together to unravel the human experience. Remember to save the date for an extraordinary celebration of our journey and the meaningful moments we’ve shared with our incredible community.

Stay tuned!

Human Experience Family Night Event

eye square celebrates its 25 years of Human Experience with a series of eevents. We are starting on Thursday 14th of March with a new Human Experience Family Night event under the title “Being human in a rapidly evolving digital landscape” at our headquarters in Berlin

Don’t miss out!

Accessibility Toolbar