Jeff Bander & Steffen Schmidt speaking at Shopper Brain Conference – New York 2018

Come listen to our New York Director, Jeff Bander and neuroeconomics expert, Steffen Schmidt speak about price sensitivity at the Shopper Brain Conference – New York 2018.

 The Price is Right, June 8, 10:00am:

Jeff (Ephraim) Bander and Steffen Schmidt– Developing an adapted reaction time measurement design that provides an outstanding price diagnostic power and price setting capability

Quantifying perceived risk, perceived fairness and appropriateness of a product price on an implicit level with the Implicit Price Meter

Applying the Implicit Price Meter for one of Germany’s largest online shops for gifts

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