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Pack Design Test | Shopper Research | eye square
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Slide WINNING
AT THE SHELF
WINNING
AT THE SHELF

Pack Design Test

 

Increase your product’s success with the right packaging

In all shopping environments, appealing to consumers emotionally is a modern challenge. Packages that communicate on a multi-sensory level offer brands the opportunity to stand out and inspire others.  They not only explain the advantages of the product but also tell stories that create a platform for the brand to shine.

 

eye square offers you a combination of different methods and tools to gain a holistic understanding of the conscious and subconscious perception (systems 0/1/2) of your shoppers. 

 

From basic insight qualitative studies in the studio to standardized online surveys and automated test options, we can consult you on the right approach for your research needs.

THE RIGHT SOLUTION TO FIND YOUR WINNING DESIGN

We are combining behavioral, implicit and explicit data for a deeper understanding on how consumers react to your pack design. Test your package for:

Visibility

 

Findability

 

Communication

 

Likeability, Brand Fit
& Purchase Intention

Is your product seen on the shelf?

 

Can your product be found quickly in a  competitive environment?

 

What emotions does the pack evoke and what messages does the  pack design communicate?

 

Is the design liked and do consumers want to buy it?

Visibility: Is your product seen on the shelf?

 

Findability: Can your product be found quickly in a  competitive environment?

 

Communication: What emotions does the pack evoke and what messages does the  pack design communicate?

 

Likeability, Brand Fit & Purchase Intention: Is the design liked and do consumers want to buy it?

THE STUDY APPROACH

Slide 4. Explicit Evaluation 1. On-shelf Performance 2. On-pack Communication 3. Subconcious Attitude Ratings and rankings measure what the consumers actually think of the design Webcam Eye Tracking Implicit PackREACT Survey Webcam eye tracking measures how well your package stands out on a cluttered shelf. Packaging attention analysis explains which aspects of the design are seen and which elements have an impact Reaction time measurement uncovers the subconcious and emotional attitudes of the consumer towards the packaging design Explicit Processing System 2 Visual Perception
System 0
Implicit feeling System 1 > > >

THE STUDY APPROACH

Slide 4. Explicit Evaluation 1. On-shelf Performance 2. On-pack Communication 3. Subconcious Attitude Ratings and rankings measure what the consumers actually think of the design Webcam Eye Tracking Implicit PackREACT Survey Webcam eye tracking measures how well your package stands out on a cluttered shelf. Packaging attention analysis explains which aspects of the design are seen and which elements have an impact Reaction time measurement uncovers the subconcious and emotional attitudes of the consumer towards the packaging design Explicit Processing System 2 Visual Perception
System 0
Implicit feeling System 1 > > > Visual Perception System 0 Implicit feeling System 1 Explicit Processing System 2

EYE TRACKING ANALYSIS EXAMPLES

pack-test-eyetracking-heatmap

Heatmap

pack-test-eyetracking

Dwell Time

TEST YOUR PRODUCT IN THE STUDIO AND ONLINE

Gain package design validation with our unique research approach. With our online survey software this can all be done quickly, inexpensively and efficiently. For large samples, we test packaging in standardized tests.


In the studio, we generate qualitative insights to get a deep understanding of the impressions given by the designs. 

 

With implicit measurement we get closer to the shopper impulses and understanding processes that are often not explained rationally.

Online Test Option

pack-test-shelf

Online Shelf Test with Webcam Eye Tracking

The standardized online option tests quickly, inexpensively and efficiently several different design options while simultaneously accommodating large sample sizes.

 

Technology:

> Webcam eye tracking (System 0)

> Reaction time measurement (System 1)

> Questionnaire (System 2)

Studio Test Option

pack-test-shelf2

Mock up Shelf in Studio with Head Mounted ET

The studio test focuses more on qualitative insights allowing for a deeper understanding of respondents’ impressions of the desired pack designs.

 

Technology:

> Head mounted eye tracking (System 0)

> Reaction time measurement (System 1)

> Qual. interviews (System 2)

DO YOU NEED MORE INFORMATION?

Do you want to test your new product design quickly and easily online and alongside your competitors?

What are the search patterns at the shelf? When is your product noticed first? Have a look at our Shelf Test to discover more.

Do you want to test your new product design quickly and easily online and alongside your competitors?

What are the search patterns at the shelf? When is your product noticed first? Have a look at our Shelf Test to discover more.

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For your personal proposal, contact us

From the very beginning of package development, all the way through to final design stages, we will be there to ensure the effectiveness of your packaging design decisions.

 

Our pack tests are regularly demanded by well-known brands as well as emerging brands with new products for niche markets. Whatever your research focus may be, we can offer you insights through a variety of study solutions.

Katharina Tanneberger © Foto by Keckeis Krupna

Katharina Tanneberger

RESEARCH CONSULTANT

 

Telephone +49 30 698144-26
Fax +49 30 698144-10
tanneberger@eye-square.com

The Shopper Experience services of interest (required)

Digital Shopper InsightsE-Commerce A/B TestRetail Media TestPackage Design TestShelf TestIn-Store Marketing TestOnline Test In-Store MarketingShopper Flow StudyFlyer Test

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