11 Oct eye square at succeet23
25-26. October, 2023
We are ready for Insights, Data, and Analytics!
From 25 to 26 October 2023, the leading international trade fair for Insights, Data & Analytics, succeet23, will once again offer two intensive days for personal encounters in a large exhibition and an extensive specialist and supporting program.
Meet the eye square team at Booth 300 in the exhibition hall!
We are present at all levels of the event, as exhibitors and as speakers! Take advantage of this opportunity to speak with us and gain insights on human experience advancements that our specialists can give you with.
Book an appointment and come see us at Booth 300!
eye square‘s mission is to explore the digital experience of people in all walks of life. From UX and CX, shopping and brand and media experience to AI and gaming, we investigate what people experience in digital interaction.
Currently, we are focusing our research on “Meaningful Attention”.
Philipp Reiter, COO and partner of our company, explains in an interview for the upcoming succeet what this means and what we have in store for you as an exhibitor.
Our Talks at succeet 2023 (German)
Oktober 25, 2023 | 10:00 a.m. CEST
TIME IS UP – Kontaktqualität jenseits der einfachen Betrachtungsdauer
Matthias Rothensee points out that in times of accelerated media interactions, the question of meaningful contact increasingly arises. Shorter viewing times on platforms like TikTok and Instagram do not automatically lead to less recall. The impact of streaming ad formats is highly dependent on screen size, usage intent and the content selected. The question for advertisers and marketers is: How does attention become meaningful attention for the consumer?
October 25, 2023, 13:45 p.m. CEST
Studio 1.2 A+B
Digitales Wohlbefinden: Potenziale für die UX-Forschung
The lecture “Digital Wellbeing: Potentials for UX Research” by Carina de Lopez offers background information and current developments on the topic of digital wellbeing. Learn which negative long-term consequences arise from the use of digital technologies and how these can be better recognised. You will also learn how human well-being is defined, how it can be specifically promoted in the design of user interfaces and measured in the context of digital technologies. The lecture will address the following questions: What is digital wellbeing and how does it differ from UX? How can digital wellbeing be measured and integrated into UX research? What potential does the concept of digital wellbeing have for your company?
October 2023 | 10:45 a.m. CEST
Online-Shopping revolutionieren: Nutze die Möglichkeiten von Ecommerce Insights und In-Context-Tests!