03 May Interview with Jeff Bander at Advertisingweek
“Why Marketers must Understand the Difference Between Empty Behaviors and Meaningful Attention”
In today’s world, the marketing environment is awash with data points and technology solutions designed to help companies understand the effectiveness of their marketing campaign.
It is important to know what’s going on in the consumer’s mind when they visit an online site and also to see when a campaign has impacted a customer and when it hasn’t.
All of this accumulation of information makes it difficult for us to understand what signals are really getting through. To truly measure how consumers perceive, react and interact with advertising, it’s important for the marketer to direct meaningful attention that leads to measurable action.
In this interview, you’ll learn what Meaningful Attention is all about and why it’s so important for brands and retailers.
Based in our New York office, Jeff Ephraim Bander is our President of eye square Inc. for the USA.
Jeff (MBA) has been a thought leader in the market research world since 2008 and has gained over 25 years of experience with various research companies. Before coming to eye square he held the position of award-winning, President of North America at Sticky, a provider of online eye tracking studies.
Jeff has been featured in AdAge, MediaPost and AdExchanger and has presented along big names such as P&G, Unilever and Hershey’s.