“Why Marketers must Understand the Difference Between Empty Behaviors and Meaningful Attention”

In today’s world, the marketing environment is awash with data points and technology solutions designed to help companies understand the effectiveness of their marketing campaign.
It is important to know what’s going on in the consumer’s mind when they visit an online site and also to see when a campaign has impacted a customer and when it hasn’t.

All of this accumulation of information makes it difficult for us to understand what signals are really getting through. To truly measure how consumers perceive, react and interact with advertising, it’s important for the marketer to direct meaningful attention that leads to measurable action.

In this interview, you’ll learn what Meaningful Attention is all about and why it’s so important for brands and retailers.