11 Jun eye square at Global Online Marketplaces Summit 2019
At the Global Online Marketplaces Summit 2019 in Miami, Jeff Ephraim Bander was demonstrating how quickly technologies can change over time and disrupt our attention. This has made it difficult for advertisers to reach consumers with creative content. One solution is “pre-testing” of social and digital ads in a live environment, to help brands optimize their creative content.
If you missed the presentation, check the report by AIM Group to read about the core take aways!