Screenforce Festival 2024 Recap

eye square presented first insights into the new genre study “Into the Wild” at Screenforce Festival

At Screenforce Days in Zurich in June, Marvin Vogt had the honor of giving the audience a first insight into the current results of the new Screenforce genre study “Into the Wild”.

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The latest results from the “World of Screens” of the TV genre initiative Screenforce show which screens and channels people in Switzerland use to consume video content. In m&k werbewoche’s video report on the Screenforce Days Switzerland, eye square speaker Marvin Vogt also has his say.

In Düsseldorf, anyone who was already curious had a second chance to take a closer look at the research results at the vibrant media festival.

On June 13, Stefan Schönherr, Vice President Brand & Media Experience and Partner at eye square presented

“Into the Wild – How do advertising contacts work in the real world?”

How effective advertising is in the total video environment?
How attentively is it viewed, and how often is it avoided?

These are the central questions that the research team asked themselves for the new Screenforce-genre study. And there is an initial core result: brands that advertise in the total video environment are not only better remembered, the advertising messages also stick.

More information about the presentation of “Into the Wild” with Stefan Schönherr at the Screenforce Days Düsseldorf can be found here in the video!

Interested in the first study-results and presentation-slides, but you missed Screenforce Days 2024? Download the presentation here:

Impressions from Screenforce Days Germany!

Under the title “United for the Future of Total Video”, Screenforce hosted this year’s Screenforce Festival on 13.06.2024 and impressed its guests with a breathtaking program. After a five-year break, nothing was missing. Colorful balloons, a real circus tent, food trucks, deckchairs, photo boxes, glitter tattoos and confetti to the max!

The presenters Palina Rojinski and Michael Kessler welcomed the visitors at 9 a.m. and guided them through the screenings of the channels and all the program items.

In addition to many celebrities, big names and big shows, Sarah Engels and Eko Fresh provided a pompous ending with their performance of the song “United” to the melody of Alicia Keys’ “New York”.

As you can see, the Screenforce Festival was a complete success and a huge spectacle! It’s not easy to summarize everything that happened. Therefore, here you can find a detailed summary of all program points and talks:

Questions about the new Screenforce- study? Find your contact person!

Email | marvin.vogt@eye-square.com
Phone | +49 30 698144-0

Marvin Vogt

Marvin Vogt works as a Senior Research Consultant in the Brand and Media Experience Unit of eye square. He holds a Master of Science in Marketing and Consumer Psychology with a focus on buying and consumer behavior from the University of Sussex, where he graduated with distinction. Before joining eye square, he successfully established and developed a new medical technology brand in a pharmaceutical company. He also is a trained banker.

In addition to his work as a research consultant, he is a lecturer at Nuertingen Geislingen University, where he teaches empirical research methods. He also holds a lectureship in marketing at the Berlin School of Economics and Law.

Stefan Schönherr

Since 2007, Stefan Schönherr has been working as a brand and media specialist in the Brand and Media Experience unit at eye square. After six years of gaining invaluable knowledge within the company, Stefan became the head of his unit in 2013 and is a Partner since 2018.

Stefan conducts quantitative studies on the understanding of media genres and media use. He is not only interested in new online display advertising formats and social media, but also the importance of the printed word in the modern media landscape.

Email | schoenherr@eye-square.com
Phone | +49 30 698144-16

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