AUDIENCExSCIENCE conference 2024


Meet us at AUDIENCExSCIENCE 2024!

From March 20-21. 2023, ARF’s annual AUDIENCExSCIENCE conference 2024 will bring together experts and interested participants to debate the most important issues in audience measurement.

Through keynotes, panels, debates and rigorously peer-reviewed research presentations, the event aims to illustrate a variety of new and established industry topics to attendees.

Experts from around the world will present their perspectives on the future of advertising research and measurement and how the technologies and data trends of the future will impact advertising and media.

The papers presented were selected following a call to the industry for new and innovative developments and content, which were reviewed by a rigorous panel.

Our eye square experts, Jeff Bander and Marvin Vogt together with Sandra Schümann will be presenting the winning paper “Mapping the Impact”.

In the second talk, Dr. Matthias Rothensee and Stefan Schönherr will share insights on the topic of “Human Experience – Why Attention AI Needs Human Input”.

Download “Mapping the Impact” paper

Find out more about the “Mapping the Impact” study now!

Meet our experts

President eye square INC

Senior Research Consultant UX

CSO & Partner

Stefan Schoenherr

Vice President Brand & Media Experience and Partner

Senior Advertising Researcher