eye square @ Savant eCommerce conference in Berlin

eye square participates with a round table at this year’s Savant eCommerce conference, which will take place on March 1st and 2nd in the Spreespeicher.

Dr. Julia Nitschke will moderate the panel discussion entitled “Pretesting – is it crystal-gazing or context?” on the first day of the congress at 12:25 pm. In particular, she will present the advertising pretest tool “ICX – InContext Express“. ICX enables automated live testing of advertising media in the natural media environment.

Savant is a series of conferences on eCommerce that will take place in different European cities throughout the year.