16 Feb Ecommerce and Advanced Marketing Research Tools | Interview with Volga Benjamin
Why market research has to deliver advanced marketing research tools in the area of e-commerce
Market research companies need to constantly keep up with the latest tools and technologies to deliver useful and relevant insights to their clients.
In an exclusive interview, the online-magazine CXOToday asked Volga Benjamin Fernandez, director of the India region at eye square, about the use of advanced market research tools in the highly dynamic and technology-driven e-commerce industry.
She explains how e-commerce studies are conducted by eye square and what the company has done for the FMCG market?
Read the full interview on the CXOToday website.