Volga is a key member of the eye square team in India with her extensive experience in marketing communications, business development and project execution and coordination. Over the last 5 years, she has been involved in numerous projects, with a particular focus on UX, brand and shopper research in both the Indian and European regions.
Before joining eye square, Volga gained valuable experience as a marketing and sales professional in a startup where she refined her skills in online and offline marketing communications, sales and operations. Through these experiences, she gained a strong foundation in the world of marketing and sales.
Volga’s academic background includes a Bachelor of Technology (B.Tech) and a Master of Technology (Mtech) with a specialization in Computer Science. She also holds a master’s degree in business administration (MBA).
In addition to her academic and professional background, Volga is also very interested in the field of psychology and its applications in marketing and business. She is aware of the importance of consumer behavior and psychology in successful marketing campaigns and has completed several certifications in behavioral economics to expand her knowledge in this area.