DWG Symposium in Berlin

Save-the-Date for our AI Symposium in Berlin

On 04.07.2024, we will be hosting this year’s DWG Symposium in our Kunsthalla.

This year, the 12th Efficiency Day of the DWG-German Advertising Research Association is fully dedicated to digital innovation and transformation.
AI tools have gained in importance in the last few years and are already an established part of everyday life. Although AI often leaves us amazed, it is still irritating or frightening for people in many situations, as it opens new doors and brings with it a new future.

In any case, it is clear that AI will change our perception of brands, market communication and the construction of reality.
But to what extent? And what is the best way for companies to prepare for this change? These and other exciting questions will be discussed and answered at this year’s symposium in Berlin. Join us when the speakers present their ideas on the future use of AI.

Time & Place






9:30 – 18:00

eye square,
Schlesische Straße 29-30,
Eingang B, 2. OG links,
Raum Kunsthalle,
10997 Berlin

Price list

Normal price

DWG – Members

Members AfM & VHB

Scientific MA

Students (special price)

Early bird (until July, 07.2024)

129 €  

89 €


49 €

on request

Regular price (from July, 08.2024)

149 €

109 €

119 €


on request

Secure your ticket now until 07.06.2024 as the best early bird discount available from 129 euros (note: all prices include 7% VAT).


Jan Kuhlen

Lawyer and member of the Artificial Intelligence Study Commission of the German Bundestag 2018 to 2020.

Roman Lipski

Artist from Berlin (“State-of-the-art technology as a source of inspiration and a tool in a painter’s workshop”).

Dirk Ziems

concept m, expert in depth psychological marketing, market, media and cultural research.

Michael Schießl

CEO eye square (“Wenn die Maschine uns narrt“).

Prof. Dr. Jana Möller-Herm

FU Berlin („KI in der Wissenschaft und Fachwelt“)

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