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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51898" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.seven.one/insights/out-of-the-box/der-richtige-dreh"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Digital Natives' use of devices questions established advertising impact factors   [/vc_column_text][vc_empty_space height="20"][vc_column_text] In the study “Track the Success”, which eye square conducted on behalf of the TV genre initiative...

12 April, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="54641" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://sh1.sendinblue.com/af59l3829xpfe.html?t=1652280968"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Dear friends, When life restarts in early spring, so will our work at eye square and our market research work! Here...

12 April, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="51820" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/en/ad-effectiveness-study-track-the-success/"][vc_empty_space height="10"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Track the Success Why Advertising on TV is so effective [/vc_column_text][vc_empty_space height="25"][vc_column_text] In the year 2021 eye square conducted together with Screenforce-Alliance, the in-home study...

12 April, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51735" img_size="large" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/woche-der-marktforschung/event-kalender-und-anmeldung/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] June 20 to June 21, 2022 Congress of German Market Research in Frankfurt am Main [/vc_column_text][vc_empty_space height="20"][vc_column_text] The BVM Congress was an event with the opportunity to meet in...

06 April, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51648" img_size="large" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/woche-der-marktforschung/event-kalender-und-anmeldung/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]09. bis 17. Mai 2022 eye square Insights at "Woche der Marktforschung" 2022 [/vc_column_text][vc_empty_space height="20"][vc_column_text] Together with many representatives from our industry, the Week of Market Research (WdM22) starts...

04 April, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51505" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/die-zukunft-qualitativer-marktforschung/einzelansicht-1/gib-der-marke-eine-stimme-empirie-und-strategie/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Give the brand a voice-Empiricism and the sound in brand communication   [/vc_column_text][vc_empty_space height="20"][vc_column_text] Auditory content is growing in popularity and gaining more and more importance in brand communication. Consumers...

22 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="54643" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://eye-square.activehosted.com/index.php?action=social&c=204&m=387"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Dear friends, This is our current March issue of the newsletter, already the third one this year! We are once again...

18 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51642" img_size="large" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://rosenfeldmedia.com/advancing-research-2022/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] 12th to 14th of April 2022 eye square "Tracks the Success"–The ARF selects innovative Screenforce genre study as a winning paper [/vc_column_text][vc_empty_space height="20"][vc_column_text] The need for solid information, standards...

18 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_video link="https://youtu.be/0rrn0lDeCp4"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Social Media Ads Go Shopping: Measuring Ad Success by E-com Performance   [/vc_column_text][vc_empty_space height="20"][vc_column_text] Nice ads are great, but successful ads are better. Traditional market research will produce ads that social media users will find just nice....

17 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51397" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/die-zukunft-qualitativer-marktforschung/einzelansicht/quo-vadis-qualitativer-ux-research/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] „Quo vadis“, qualitative UX Research? [/vc_column_text][vc_empty_space height="20"][vc_column_text] UX tests usually take place on-site and with direct observation. Qualitative UX tests with behavioural observation and interview are still the most...

11 March, 2022