News Archives

AI and Market Research | Speech at the BVM Regional Evening Berlin-Brandenburg in July

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="56590" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] AI in Market Research – AI Experience Model & Practice Test AI Tools [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row"...

14 June, 2023

Understand the power of “meaningful attention” through the “Live in Context” tool

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="56626" img_size="full" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://martechseries.com/mts-insights/interviews/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] A unique eye square tool helps to understand the meaning of attention [/vc_column_text][vc_empty_space height="25"][vc_column_text] In a recent article. Volga Benjamin Fernandez, eye square’s Director (India), emphasizes the importance of understanding attention’s...

13 June, 2023

Understand meaningful attention through the “Live in Context” tool

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="56547" img_size="full" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://martechseries.com/mts-insights/interviews/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] InContext-Research enables brands to learn a lot about how users behave and to improve their marketing strategies [/vc_column_text][vc_empty_space height="30"][vc_column_text] “Instead of just looking at the amount of time spent on an...

13 June, 2023

eye square @ ARF Winning Paper Award 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="56473" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] ARF Winning Paper Upends Industry Norms About Digital Environments [/vc_column_text][vc_empty_space height="40"][vc_column_text] AudiencexScience 2023 award-winning paper "Decode Digital Video Attention by Environments in the Wild" In recent years, the introduction of...

07 June, 2023

Instore Market Research | eye square at Display Magazin 3/2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="56449" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://dwg-online.net/symposium/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] The Instore Customer Journey - Data as Key [/vc_column_text][vc_empty_space height="20"][vc_column_text] Online shops track all user activities and make personalized product recommendations. But what possibilities does in-store retail have...

05 June, 2023

Consumers and Artificial Intelligence Experience

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="56278" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="10"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text] How do Consumers experience Interaction with Artificial Intelligence? [/vc_column_text][vc_empty_space height="30"][vc_column_text] In an in-depth paper, eye square explores the ways AI and...

23 May, 2023