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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_single_image image="58740" img_size="full" css="" qode_css_animation=""][vc_empty_space height="20px"][vc_empty_space height="20px"][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Dear Friends, This year marks a significant change for us: our "User Experience Research" team is now called "User Insights & UX." For...

19 March, 2026

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_single_image image="58740" img_size="full" css="" qode_css_animation=""][vc_empty_space height="20px"][vc_empty_space height="20px"][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Dear friends, In March, we have an exciting highlight for you! For our upcoming self-hosted webinar in the Insights series, we are thrilled...

19 March, 2026

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_single_image image="71280" img_size="full" css="" qode_css_animation=""][vc_empty_space height="20px"][vc_empty_space height="20px"][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30px"][vc_column_text css=""] Why Attention Is Becoming a Currency [/vc_column_text][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In a fragmented media landscape, traditional KPIs...

18 March, 2026

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="71233" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_column_text css=""] Attention Works – 2.3 Seconds of Magic! Attention as a strategic success factor in modern media planning [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""] 25.03.2026 |...

03 March, 2026

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="71295" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_column_text css=""] Seeing What Consumers See: Attention & Human Experience Research with Eye-Tracking [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""] 15.04.2026 | 3:00 p.m. [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""]We are thrilled...

20 February, 2026

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="71163" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.marktforschung.de/marktforschung/a/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text css=""] The EHI Foundation and GS1 Germany Science Award Ceremony 2026   [/vc_column_text][vc_empty_space...

17 February, 2026

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="71060" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.marktforschung.de/marktforschung/a/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_empty_space height="30"][vc_column_text css=""] AUDIENCExSCIENCE 2026 [/vc_column_text][vc_empty_space height="15"][vc_empty_space height="15"][vc_column_text css=""]On March 18–19, 2026, the ARF’s annual AUDIENCExSCIENCE conference brings the industry together in...

05 February, 2026

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_single_image image="71036" img_size="full" css="" qode_css_animation=""][vc_empty_space height="20px"][vc_empty_space height="20px"][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30px"][vc_column_text css=""] The power of digital excellence at the Digital+ Conference: A round of talks on innovative customer marketing with a contribution from...

04 February, 2026

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20px"][vc_single_image image="70951" img_size="full" css="" qode_css_animation=""][vc_empty_space height="20px"][vc_empty_space height="20px"][vc_empty_space height="20px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] A recent study by OMD Germany and eye square reveals a significant drop in attention spans for digital advertising. In contrast, TV...

27 January, 2026

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="70851" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" css="" qode_css_animation="" link="https://www.eye-square.com/en/eye-square-insights-series/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_column_text css=""] The Impact of AI-generated Advertising on Human Experience with a Special Focus on Brand Experience [/vc_column_text][vc_empty_space height="15"][vc_column_text css=""] 18.02.2026 | 3:00...

22 January, 2026