03 Mar Insights Webinar Series 2026 with Klaus Stinnertz & Stefan Schoenherr
Attention Works – 2.3 Seconds of Magic! Attention as a strategic success factor in modern media planning
25.03.2026 | 3:00 p.m.
The average attention span for advertising has fallen to 2.3 seconds – and competition for this precious resource is getting tougher every day. In our joint webinar, Klaus Stinnertz from OMD Germany and Stefan Schoenherr from eye square will show you what this means for your communication strategy and how you can achieve maximum impact with the right creative and channel strategy.
What you can expect:
- Latest research findings: How has attention developed across channels and formats?
- TV vs. digital: Why TV is bucking the trend despite everything – and what InFeed Ads are losing
- The power of creation: How excellent advertising materials make all the difference
- Practical recommendations: Concrete implications for your media planning and creative strategy
The webinar will be held in German!
Also, don’t miss the past and upcoming webinars of our Insights Webinar Series!
Stefan Schoenherr
Executive Vice President Brand & Media Experience and Partner
eye square
Klaus Stinnertz
Chief Transformation Officer
OMD Germany