Meet our New York Director, Jeff Bander, at TMRE in Orlando. The Market Research Event, Oct 24, 3:30pm: Jeff (Ephraim) Bander – ‚Joy Driven Behavior: Using Live Testing on Mobile to Improve your Consumer’s Emotional Brand Experience‘...
eye square participates as a sponsor and exhibitor at this year's IIeX - Insight Innovation Exchange Europe from 20 to 21 February in Amsterdam. Felix Metger (Unit Lead Shopper Experience) and Gareth Tuck (Director UK) will present eye square’s latest methods for understanding the digital customer...
Jin Qu (Research Consultant) will give a lecture on omnichanel and shopping experience at a congress of Suning, one of the largest retailers in China. The event will take place on October 16th at the Suning Headquarters in Nanjing, China. The congress is dedicated to the topic "Discovery and...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Also in B2B context communication and touchpoints are changing in the course of digital transformation. Dr. Matthias Rothensee (RESEARCH DIRECTOR & PARTNER) explains in an interview with marconomy.de which challenges will arise for marketing and how different communication...
New e² article in Marketing Review St.Gallen 03-2016 Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter. "Visual saliency as a necessary precondition for successful brand communication" "Selective attention is the ultimate test that any brand communication has to...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Philipp Reiter (COO) and Steffen Schmidt (Leibnitz University Hannover) will present the results of a multi-method study on the influence of the increasing number of touchpoints during the Shopper Journey at the Shopper Brain Conference USA. When analyzing...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Flights within Europe are becoming increasingly cheaper. About one third of all flights are now operated by low-cost carriers and the amount of connections is ever growing. On the TV program ARD Reisecheck Michael Schießl (CEO eye Square) takes...
CARINA DE LOPEZ (UNIT LEAD UX) SPEAK`S AT THIS YEAR NEUROMARKETING CONFERENCE IN ANTWERP on April 19th at 11:30 A.M.. In her presentation “IT’S ALL ABOUT CULTURE – CULTURAL DIFFERENCES AND THE USAGE OF MOBILE DEVICES IN ASIA & EUROPE” Carina explains the impact of...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]eye square | official newsletter | March 2016 Dear Sir or Madam, The eye square team wishes you a happy Easter! Dear clients, business partners and friends, We have had a dynamic and eventful year so far. We have received fruitful media...
Eye squares cooperation with University of Hannover and Dr. Steffen Schmidt brings up another interesting article. NSMBA monthly magazine "Neuromarketing Theory & Practice" prints the article in Issue No.15. User Experience Modelling is still a broad field to discover especially with measures that go beyond the typical...
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