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[vc_column][/vc_column][vc_single_image image="48947" img_size="650x365" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] From January to March 2021, eye square supported Screenforce, the initiative for marketing TV and media. This year, the initiative is investigating the impact of commercials on the TV screen, laptop and smartphone, all using the identical ad. In...

21 June, 2021

[vc_column][/vc_column][vc_single_image image="49381" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Students in the elective program "Eye-Tracking in Retail Management" examined what companies may learn from client gaze behavior and how they can use that information. How do we search for products on websites? What do we see and what...

21 June, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="49937" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/woche-der-marktforschung/neues-von-der-wdm/einzelansicht/in-der-werbewirkung-liegt-tv-liegt-beinahe-immer-auf-platz-1/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]In a pre-interview for the WDM web seminar, eye square’s Marvin Vogt talked about what makes the "Track the Success" Screenforce study so...

04 June, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="48748" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]About half of all online purchases are made on Amazon, not only because of the extensive range of products and services, but also...

04 June, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="49915" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/why-agencies-must-look-beyond-social-to-the-next-frontier-ecommerce/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Online shopping experienced an unprecedented boost as a result of the COVID-19 pandemic. Adding e-commerce as advertising channel helps marketers to cover the bottom...

04 June, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text] eye square strongly believes in the power of collaboration to keep our services and methods not only up to date but to continue our push for innovation. Continuous close work...

31 May, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Which role does the the gaming industry play in 2021? And why should market researchers, advertisers and brands be interested in gaining knowledge about it? Dr. Jan-Michael Kühn, an expert...

26 May, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="48049" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/wp-content/uploads/sites/4/2021/05/Smartphone-Eye-Tracking-Translation-eye-square.pdf"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]From eye trackers on bicycle helmets, to webcams and now eye tracking via smartphone: in an interview with marktforschung.de, our colleagues Philipp...

06 May, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="41599" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.quirks.com/articles/how-system-0-determines-communications-success-in-the-new-digital-environment"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] The last 15 years have seen yet another revolutionary development and with it the dawn of a new era: the mobile...

25 March, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="40829" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.advertisingweek360.com/were-still-in-the-early-innings-of-advertising-on-amazon/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] For years, digital advertising has been dominated by two behemoths: Google and Facebook. The tech giants were able to grab hold...

23 March, 2021