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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="55500" img_size="full" onclick="custom_link" qode_css_animation="" link="https://ubtaktuell.uni-bayreuth.de/metaversum-marketing"][vc_empty_space height="60"][vc_column_text] The latest DWG Symposium provided marketers with guidance on the trending topic of metaverse [/vc_column_text][vc_empty_space height="20"][vc_column_text] At the event of the German Advertising Science Society at the University of Bayreuth, we were...

03 April, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="56562" img_size="full" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="http://businessnewsthisweek.com/business/eye-square-highlights-the-importance-of-smartphone-eye-tracking-in-its-latest-report/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] “The case study presents us with the opportunity to highlight several benefits of mobile eye-tracking software to brands and how it can enable them to grow without breaching any...

23 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="55115" img_size="large" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] Spiritual Art at the Kunsthalla [/vc_column_text][vc_empty_space height="30"][vc_column_text] On Monday, February 27, 19:00 CET, the BKU and eye square inivites you to an art exhibition in the Kunsthalla. A manifold selection of artists...

17 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="55074" img_size="large" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.cxotoday.com/interviews/advanced-marketing-research-tools-in-the-areas-of-e-commerce/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] Why market research has to deliver advanced marketing research tools in the area of e-commerce [/vc_column_text][vc_empty_space height="30"][vc_column_text] Market research companies need to constantly keep up with the latest tools and technologies...

16 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_column_text] Together with VWO, the eye square team presents the results of the study "What users expect from online stores: eCommerce in 2023" in a web seminar. In cooperation with VWO, numerous qualitative interviews were conducted with online...

16 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="54963" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/wp-content/uploads/sites/4/2023/02/EN_Interview_VWO_eye_square_Online_Shops_Jan_2023_mafo_de.pdf"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] New York, USA | March 23, 2023 What will you take away from Memex US 2023? [/vc_column_text][vc_empty_space height="10"][vc_column_text css=".vc_custom_1676032410247{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 5px...

10 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="54981" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://dwg-online.net/symposium/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] March 16, 2023, Bayreuth Start: 9:00 am CET DWG Symposium 2023: A Journey to the Center of the Metaverse [/vc_column_text][vc_empty_space height="20"][vc_column_text] The topic of metaverse is currently so hip and...

09 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="54943" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://sh1.sendinblue.com/3ha4ix3829xpfe.html?t=1673354090"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Dear friends, We are an internationally minded team and have spread out all over the world. But this year we have...

08 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="54862" img_size="large" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation=""][vc_empty_space height="30"][vc_column_text] We are pleased to be an official member of the Advertising Research Foundation (ARF) in 2023. In partnership with ARF, we intend to increase awareness of these important technologies and demonstrate...

01 February, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="20"][vc_single_image image="54824" img_size="large" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://martechseries.com/mts-insights/interviews/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square/"][vc_empty_space height="20"][vc_empty_space height="30"][vc_column_text] What are the advantages of eye-tracking technology, and how to use it in digital advertising measurement? [/vc_column_text][vc_empty_space height="30"][vc_column_text] “Overall, the use of data and technology is helping advertisers to understand better...

26 January, 2023