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[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]After 19 years of experience in implicit market research, eye square now combines its unique research tools in the e2 Live Receptivity Platform, an approach which already received patent protection in the USA. Our CEO, Michael Schiessl explained the concept of...

13 April, 2018

Come listen to our New York Director, Jeff Bander and neuroeconomics expert, Steffen Schmidt speak about price sensitivity at the Shopper Brain Conference - New York 2018.  The Price is Right, June 8, 10:00am: Jeff (Ephraim) Bander and Steffen Schmidt– Developing an adapted reaction time measurement design that provides an outstanding...

08 March, 2018

eye square participates with a round table at this year's Savant eCommerce conference, which will take place on March 1st and 2nd in the Spreespeicher. Dr. Julia Nitschke will moderate the panel discussion entitled "Pretesting - is it crystal-gazing or context?" on the first day of...

28 February, 2018

Meet our New York Director, Jeff Bander, at TMRE in Orlando. The Market Research Event, Oct 24, 3:30pm: Jeff (Ephraim) Bander – ‚Joy Driven Behavior: Using Live Testing on Mobile to Improve your Consumer’s Emotional Brand Experience‘...

23 October, 2017

eye square participates as a sponsor and exhibitor at this year's IIeX - Insight Innovation Exchange Europe from 20 to 21 February in Amsterdam. Felix Metger (Unit Lead Shopper Experience) and Gareth Tuck (Director UK) will present eye square’s latest methods for understanding the digital customer...

20 February, 2017

Jin Qu (Research Consultant) will give a lecture on omnichanel and shopping experience at a congress of Suning, one of the largest retailers in China. The event will take place on October 16th at the Suning Headquarters in Nanjing, China. The congress is dedicated to the topic "Discovery and...

06 October, 2016

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Also in B2B context communication and touchpoints are changing in the course of digital transformation. Dr. Matthias Rothensee (RESEARCH DIRECTOR & PARTNER) explains in an interview with marconomy.de which challenges will arise for marketing and how different communication...

19 August, 2016

New e² article in Marketing Review St.Gallen 03-2016 Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter.   "Visual saliency as a necessary precondition for successful brand communication"   "Selective attention is the ultimate test that any brand communication has to...

17 August, 2016

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Philipp Reiter (COO) and Steffen Schmidt (Leibnitz University Hannover) will present the results of a multi-method study on the influence of the increasing number of touchpoints during the Shopper Journey at the Shopper Brain Conference USA. When analyzing...

20 June, 2016

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Flights within Europe are becoming increasingly cheaper. About one third of all flights are now operated by low-cost carriers and the amount of connections is ever growing. On the TV program ARD Reisecheck Michael Schießl (CEO eye Square) takes...

19 April, 2016