eye square and concept m are proud to be nominated for the German market research prize under the Innovation Award category. "Zodiac Brand Research as a direct way to understand brand perception of Chinese consumers. An innovative research concept in combination with an in-depth, qualitative psychological...
In Yolo, RTL's science magazine for adolescents and young adults on the subject of love, Executive Director, Michael Schiessl, and moderator, Joyce Ilg, try to find out what attracts Joyce's attention to men. Is it the eyes, a nice smile, or perhaps a sixpack? Whatever...
The 10. Effizienztag will be held under the motto Von naiv bis selbstbestimmt: Konsumentenbilder auf dem Prüfstand, April 23rd, 2015 . Dr. Matthias Rothensee, in collaboration with Gerald Neumüller of SevenOne Media, will present results of an ethnografic study at the Alltagsethnografie workshop. Workshop I, 14:00h-15:00h: Neue Zugänge...
In the planning & analyse feature ‘Blickpunkt: Eye-Tracking’, Michael Schießl talks about the development of eye tracking as a market research tool including newer integrated research approaches used by eye square. What began more than 25 years ago under the unwiedly label ‘instrument-based methods’ will be...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Michael Schießl believes that the measurement crisis is the reason why the power of the internet for efficient branding is underestimated. While performance-based advertisement usually accepts sales figures as proof of impact, a great apprehension remains regarding the...
Philipp Leppert (COO) shows in the ARD documentary Kunde Kind how kids experience a visit to the supermarket. Which products get more attention. What factors emerging from the interaction between parent and kid influence the buying decision. With the innovative eye tracking system, Pupil, eye square...
The second screen is taking over the television evermore as first screen. This is the result of the ‘OMS Mobile Advertising Effect Study’ done by premium marketer OMS (oms.eu) in collaboration with eye square. 95% of mobile daily newspaper website users fiddle, while watching television, with...
The Research & Results reported, in their anniversary issue of April 2014, the positive developments done in the last months by eye square. Michael Schießl is pleased about the increasing demand for implicit approaches. ‘What started fifteen years ago as academic research as now become a...
concept M and eye square show SevenOne Media how the parallel use of television and other media screen can affect the advertising effect. Since the dissemination of smartphones and tablets in households more and more media are used increasingly, and simultaneously. Until now the consequences of...
Eye square's Jin Qu, Research Consultant, presents at the MRMW 2015 in Singapore together with concept m's Sami Wong, Research director, the work of an implicit research tool dedicated to the Chinese market. Concept m used the Chinese zodiac signs as a category. Looking over two...
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