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[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="30"][vc_single_image image="50123" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.succeet.de/de/succeet21"][vc_empty_space height="50"][vc_column_text] eye square at Succeet 2021 [/vc_column_text][vc_empty_space height="50"][vc_column_text]eye square is pleased to announce our attendance at the 2021 Succeet summit. We're look forward to having the opportunity to speak to you...

21 October, 2021

[vc_column][/vc_column][vc_single_image image="50114" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/en/team/"][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="50px"][vc_column_text] eye square welcomes our new China Director, Weimei! [/vc_column_text][vc_empty_space height="50px"][vc_column_text]Weimei Jiang has been working as a research consultant at eye square since 2017, she is a member of the Shopper Experience Unit,...

19 October, 2021

[vc_column][/vc_column][vc_single_image image="50097" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]In our October newsletter, you'll get an event summary of our highlight this year: Memex 2021! In our two recent articles, you can learn about innovation topics in market research and how to succeed with in-store communication. We'd like to...

07 October, 2021

[vc_column][/vc_column][vc_single_image image="49963" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] In many places, one of the best parts about fall is that there is still great weather. If you go out for a walk in Berlin, the parks and forests become breathtaking when leaves begin to change color and fall...

16 September, 2021

[vc_column][/vc_column][vc_single_image image="49963" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] In many places, one of the best parts about fall is that there is still great weather. If you go out for a walk in Berlin, the parks and forests become breathtaking when leaves begin to change color and fall...

09 September, 2021

[vc_column][/vc_column][vc_single_image image="49381" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Students in the elective program "Eye-Tracking in Retail Management" examined what companies may learn from client gaze behavior and how they can use that information. How do we search for products on websites? What do we see and what...

21 June, 2021

[vc_column][/vc_column][vc_single_image image="48947" img_size="650x365" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] From January to March 2021, eye square supported Screenforce, the initiative for marketing TV and media. This year, the initiative is investigating the impact of commercials on the TV screen, laptop and smartphone, all using the identical ad. In...

21 June, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="48748" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/planung-analyse/nachrichten/online-special-customer-centricity-wie-amazon-die-erwartungen-an-die-user-experience-bestimmt-191572"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]About half of all online purchases are made on Amazon, not only because of the extensive range of products and services, but also...

04 June, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="49915" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/why-agencies-must-look-beyond-social-to-the-next-frontier-ecommerce/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Online shopping experienced an unprecedented boost as a result of the COVID-19 pandemic. Adding e-commerce as advertising channel helps marketers to cover the bottom...

04 June, 2021

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="49937" img_size="650x400" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/woche-der-marktforschung/neues-von-der-wdm/einzelansicht/in-der-werbewirkung-liegt-tv-liegt-beinahe-immer-auf-platz-1/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]In a pre-interview for the WDM web seminar, eye square’s Marvin Vogt talked about what makes the "Track the Success" Screenforce study so...

04 June, 2021