Paper: Unleashing Your Retail Brand – Brand Equity As A Success Indicator

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36461" img_size="300x300" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://issuu.com/kochstrasse/docs/insights__32_pp_8-10_unleashing_your_retail_brand"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Discover the new paper "Unleashing Your Retail Brand Effectively in the Virtual Consumption World: Three Insights Steps Away From Success", published...

16 November, 2020

Article: The Core of Consumer Responses in eCommerce

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36396" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.advertisingweek360.com/with-e-commerce-booming-marketers-must-get-to-the-core-of-consumer-responses/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] The arrival of COVID-19 in mid-March started a long-term trend as more consumers are turning to online shopping than ever before....

16 November, 2020

Experience-oriented shopping – the POS Experience

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_single_image image="36058" img_size="650x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/de/wp-content/uploads/sites/6/2020/11/SPEZ_20_23_nm.pdf"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] In the past months, we all experienced what we were missing in the many closed stores: real experiences, variety, inspiration, fleeting...

04 November, 2020

Aligning POS communication with phases of the In-Store Shopper Journey

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="35529" img_size="400x400" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/interviews/marktforschung/pos-kommunikation-auf-phase-der-in-store-shopper-journey-abstimmen/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Which stimuli do consumers perceive at the POS? And how can in-store communication be fine-tuned to create an impact despite the short...

14 October, 2020

Coronavirus in India – Rise and Fall

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="10"][vc_single_image image="33398" img_size="350x300" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]As the world begins a tentative transition to a “new-normal” India is among those rising from one of the most severe and comprehensive national...

30 June, 2020

Coronavirus in India – The impact on the Indian psyche

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="32789" img_size="350x300" alignment="center" qode_css_animation=""][vc_empty_space height="10"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]India was one of the countries that set up a nationwide lockdown at the end of March. In the second most populated country in...

06 May, 2020

The Pandemic of the Psyche – Corona Study Germany Part 2

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space height="10"][vc_single_image image="32499" img_size="450x400" alignment="center" qode_css_animation=""][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]More fear than expected - a shock of emotions For several weeks now, the Coronavirus has been keeping the economy and society under control. The...

15 April, 2020

Study on the perception of Coronavirus in the U.S.

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="32125" img_size="450x400" alignment="center" qode_css_animation=""][vc_empty_space height="10"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Information about COVID-19 and its effect on daily life around the world is pervasive in the media at the moment. The true extent of...

26 March, 2020

Facebook conducts largest multi-screen ethnography with eye square

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Multi-screening around the world: Facebook visits over 700 TV viewers in 6 countries with eye square[/vc_column_text][vc_empty_space height="30"][vc_single_image image="28588" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.facebook.com/iq/articles/measuring-multi-screening-around-the-world/"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space...

18 March, 2019

Chinese New Year 2019: Mobility and Traditions

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]With its enormous digital growth, China is an important business region for many companies around the globe. However, the country and its inhabitants remain a mystery to the Western world, so...

04 February, 2019