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 MARKET RESEARCH IN INDIA 

 Marketing research in India is growing fast: Are you ready for a new level of consumer insights?

eye square’s market research in India firstly reveals insights and secondly gives implied courses of action to significantly improve the communication of your product. For that reason, all study types are tailored to your specific questions but are well standardized so that we can derive benchmarks from them. 

 

Furthermore, you will find quality, experimental market research logic, and large benchmarks – in every eye square market research study. If nonetheless what you are looking for is not here, simply ask us (add link). Our truly creative market research experts in India and worldwide will undoubtably support you with the trickiest or most unusual market research questions. 

Here in India, eye square as a market research company, is creating a new perspective for deeply understanding the consumer. With the latest technologies like: 

 

 

all based and rooted in psychology. 

 

Discover what Volga Benjamin Fernandez, director of the India region at eye square, answered about the use of advanced market research tools in the highly dynamic and technology-driven e-commerce industry in India, in a exclusive interview, the online-magazine CXOToday.

eye square as a leading Market Research in India offers a unique live & implicit approach to detect the decisive signals in the digital now. 

USER

EXPERIENCE

Products change our lives. Every day we encounter them – we interact, read, watch TV, travel from A to B and fall asleep to them.

BRAND & MEDIA

EXPERIENCE

We live in a complex media environment. Science speaks about the economy of attention.

SHOPPER

EXPERIENCE

Enhance the shopping experience of your customers to create attractive products in an appealing brand environment.

All our market research services in India are designed to work online and at home.

 In Context Express 

Fast and efficient market research in India ad testing 

 

The human factor: what is the role of the psychological openness of users, their receptivity to brand messages? 

 

eye square as an undeniably lead market research company in India, offers you the “In Context” testing software. It is a surprisingly automated quick test supplying all relevant market research KPIs for successful marketing and additionally allows market research social media ad testing on live websites. 

 

Our marketing research experts in India give recommendations that speak the language of your creative team responsible for your advertisements.  

LOOKING FOR AN EXAMPLE? DOWNLOAD OUR CASE STUDY 

 

In this market research case study, we explore how pre-testing your ad creation in a live context supports you in choosing the perfect platform and creating a successful campaign.

 Eye Tracking

Visual attention in communication as a Marketing Research tool in India 

 

 Eye-tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. All unconscious processes (implicit) have a tremendously big impact on our visual attention and can undeniably be better examined by using eye tracking. These market research insights that eye-tracking offers in fact help in understanding the thinking and decision-making processes of your customers. eye square has various methods available in the Indian research market. 

LOOKING FOR AN EXAMPLE? DOWNLOAD OUR CASE STUDY 

 

Up until now, the use of eye-tracking as a broader market research tool for user and ad testing on smartphones has been held back by several hurdles. Advanced phone cameras and machine learning algorithms have now paved the way for a new form of eye-tracking: smartphone technology. 

 E-Commerce

Understand the Impact of your Product by Pre-testing on eCommerce Sites

 

As customers’ tendency for online shopping continues to grow significantly, India’s eye square market research agency pioneers the use of science and technology and trully help companies deeply understand human digital experiences. 

 

We offer an undeniably unique tool for market researchers, eCommerce managers and additionally marketing professionals to pre-test their products on mobile and desktop sites and alongside their competitors.  

DO YOU WANT TO LEARN FROM OUR eCommerce STUDY RESULTS? CHECK OUT OUR SHOPPER MARKET RESEARCH CASE STUDIES

As an innovative market research company, eye square combines psychology, science and technology to help companies better understand the most important people in your business: Your customers. Since 1999, eye square has conducted studies in the field of shopper experience research and e-commerce research and compiled valuable insights from them in white papers and case studies. Benefit from our experience and explore our findings:

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PLEASE CONTACT US

Volga Benjamin Fernandez

Director India

 

 Telephone India +91 8547308223

Telephone Germany +49 30 698144-0

benjamin@eye-square.com

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