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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="54118" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www-marktforschung-de.translate.goog/marktforschung/a/insummit-ist-nicht-nur-ein-insidertreffen/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=de&_x_tr_pto=wapp"][vc_empty_space height="40"][vc_column_text] As a market research company, it is very important for us to be present at events related to market research, especially in partner countries. Therefore, INSUMMIT in Warsaw...

19 October, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="54059" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/aw360-jeff-bander/"][vc_empty_space height="40"][vc_column_text] Increasing profit through neuroscience & AI A scientific study on pricing with astonishing results The results of a study by Prof. Dr. Lippold (FH Ostfalia) comparing traditional and modern approaches...

13 October, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53816" img_size="full" alignment="center" style="vc_box_shadow" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/events/"][vc_empty_space height="60"][vc_column_text] The huge choice of conferences and events in the market research industry is overwhelming and confusing. We have clearly positioned ourselves for the month of September, and...

16 September, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53802" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/aw360-jeff-bander/"][vc_empty_space height="40"][vc_column_text] Our company's mission is to help clients place more effective advertising, such as advertising campaigns or packaging, on the market. Therefore, eye square's research is innovative, as an...

16 September, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53647" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://advertisingweek.com/with-tiktok-taking-over-heres-what-marketers-need-to-know/"][vc_empty_space height="40"][vc_column_text] Platforms that offer extensive video content like Facebook, YouTube, and Instagram proved to be a natural fit for advertisers, as video collateral could be seamlessly inserted before and...

04 August, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53604" img_size="full" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/team/"][vc_empty_space height="20"][vc_empty_space height="60"][vc_column_text] My Work Experience at eye square [/vc_column_text][vc_empty_space height="30"][vc_column_text] About a year ago, Anita joined the Brand & Media Team at eye square as a trainee. In this interview, she...

29 July, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53222" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://epaper.print-and-more.net/de/profiles/85515e7fc4ee/editions/5d9f23d321c03e93eaed/pages/page/43"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Market research for successful planning in the marketing mix [/vc_column_text][vc_empty_space height="40"][vc_column_text] The publishing world is in a state of upheaval. Advertising revenues are becoming more volatile and business models...

11 July, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="53009" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.screenforce.de/themenbereich/mapping-the-moods"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] In Depth-Understanding Moving Image Advertising-Screenforce's "Mapping the Moods" Study [/vc_column_text][vc_empty_space height="40"][vc_column_text] The topic of context is becoming increasingly important for media planners in order to understand how moving images...

28 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52994" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.horizont.net/medien/nachrichten/neue-seven-one-grundlagenstudie-deshalb-wirkt-bvod-bewegtbildwerbung-besser-als-youtube-200391"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] BVoD moving image advertising works better than Youtube [/vc_column_text][vc_empty_space height="40"][vc_column_text] A recent study by eye square and Pro-Sieben-Sat-1-Seven-One-Media-Marketer-Grundlagenstudie examines the impact of pre-roll ads in different online environments. Video...

24 June, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="52912" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/aktuelles/marktforschung/eyetracking-erlebt-gerade-seinen-zweiten-fruehling/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] The Renaissance of Eye-Tracking [/vc_column_text][vc_empty_space height="15"][vc_column_text] With the technical progress in camera technology on mobile devices, a shift is currently taking place from the laboratory into natural study environments [/vc_column_text][vc_empty_space...

16 June, 2022