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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51898" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.seven.one/insights/out-of-the-box/der-richtige-dreh"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Digital Natives' use of devices questions established advertising impact factors   [/vc_column_text][vc_empty_space height="20"][vc_column_text] In the study “Track the Success”, which eye square conducted on behalf of the TV genre initiative...

12 April, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="51820" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://www.eye-square.com/en/ad-effectiveness-study-track-the-success/"][vc_empty_space height="10"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Track the Success Why Advertising on TV is so effective [/vc_column_text][vc_empty_space height="25"][vc_column_text] In the year 2021 eye square conducted together with Screenforce-Alliance, the in-home study...

12 April, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51612" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marketingdive.com/news/colgate-eye-square-mobile-ads-shopping/621285/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] eye square and Colgate in MarketingDive   [/vc_column_text][vc_empty_space height="20"][vc_column_text] Which mobile ads are most effective at encouraging customers to add a toothbrush to their cart? For the launch of its...

01 April, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51505" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/die-zukunft-qualitativer-marktforschung/einzelansicht-1/gib-der-marke-eine-stimme-empirie-und-strategie/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] Give the brand a voice-Empiricism and the sound in brand communication   [/vc_column_text][vc_empty_space height="20"][vc_column_text] Auditory content is growing in popularity and gaining more and more importance in brand communication. Consumers...

22 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51397" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.marktforschung.de/dossiers/themendossiers/die-zukunft-qualitativer-marktforschung/einzelansicht/quo-vadis-qualitativer-ux-research/"][vc_empty_space height="20"][vc_empty_space height="40"][vc_column_text] „Quo vadis“, qualitative UX Research? [/vc_column_text][vc_empty_space height="20"][vc_column_text] UX tests usually take place on-site and with direct observation. Qualitative UX tests with behavioural observation and interview are still the most...

11 March, 2022

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20"][vc_single_image image="51178" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://qual360.com/healthy-and-happy-how-mental-health-apps-benefit-from-ux-research/"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text] Even before Covid, demand for digital mental health services had been growing substantially – a trend that has only been strengthened by the pandemic. A lack of...

22 February, 2022

[vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="20px"][vc_single_image image="51166" img_size="large" onclick="custom_link" qode_css_animation="" link="https://advertisingweek.com/the-future-of-ad-effectiveness-in-a-post-nielsen-world/"][vc_empty_space][vc_column_text] The future of ad effectiveness in an “post-Nielsen” world requires innovative measurement tools. Nielsen's loss of accreditation came as a shock, but the moment itself was the result of years of...

21 February, 2022

[vc_column][/vc_column][vc_single_image image="50736" img_size="large" alignment="center" onclick="custom_link" qode_css_animation="" link="https://eye-square.activehosted.com/index.php?action=social&c=184&m=343"][vc_empty_space height="20"][vc_empty_space height="20"][vc_column_text]Advertising and retail are in flux. The past two years have seen radical changes in nearly every aspect of the shopping experience: the way brands market to customers; the way consumers search for the products they need;...

16 December, 2021

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50697" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.eye-square.com/en/wp-content/uploads/sites/4/2021/12/transfer_article_translation_EN.pdf"][vc_empty_space height="50"][vc_column_text] What makes the difference? Relevant methods in research for advertising impact [/vc_column_text][vc_empty_space height="30"][vc_column_text]How strong can consumers still be stimulated by advertising and being motivated to react or buy? The research...

07 December, 2021

[vc_column][/vc_column][vc_column][/vc_column][vc_column][/vc_column][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_empty_space height="30"][vc_single_image image="50543" img_size="large" alignment="center" onclick="custom_link" img_link_target="_blank" qode_css_animation="" link="https://www.smashingmagazine.com/2021/10/eye-tracking-mobile-ux-research/"][vc_empty_space height="50"][vc_column_text] Eye-Tracking in Mobile UX Research: article by Oculid [/vc_column_text][vc_empty_space height="30"][vc_column_text] Thanks to technology, eye-tracking has become more accessible to UX research as it allows researchers to get insights about users’...

23 November, 2021