eye square Webinars | Implicit & Explicit Market Research | eye square
30405
page-template,page-template-full_width,page-template-full_width-php,page,page-id-30405,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-6.0.4,vc_responsive

eye square Webinars

2019

IN CONTEXT EXPERIENCE RESEARCH – A SELF-SERVICE PLATFORM FOR FUN AND SECURE MEDIA RESEARCH (held in German)

 

In this webinar, CTO Andreas Thölke presents eye square’s In Context Platform – an insightful, authentic and at the same time secure and panel-friendly experimental environment for determining touch point experience. In Context Testing enables valid product and advertising tests in popular environments such as Amazon, Hulu, Instagram, Facebook and Youtube.

EXPERIENCE IS KEY: HOW TO DO IMPLICIT UX RESEARCH IN THE FIELD OF AUTOMOTIVE (held in English)

 

In the webinar with Carina de López (Unit Lead User Experience Research) you will discover the limits of rationality and gain insights into best practices and use cases of implicit UX research in the automotive industry. The webinar was originally presented at ScaleUp360 Car HMI by we.CONECT Global Leaders GmbH. Webinar and materials are in English.

DISPLAYS AND SECONDARY PLACEMENTS – THE WAY TO A REAL EYE CATCHER (held in German)

 

In this webinar, Senior Research Consultant Christian Göldner presents insights and best practices on in-store marketing materials. With the Receptivity Model we lead through the In Store Journey and show when shoppers are open for certain communication offers. Using vivid examples, important guidelines for optimal display design will be conveyed.

WELCOME TO THE JUNGLE: SUCCESSFUL MARKETING ON INSTAGRAM; FACEBOOK; YOUTUBE AND CO. (held in German)

 

In the webinar with Carolin Gräfe it is all about the current hotspots of our digital lives – smartphones and social media. We present insights from our user and social media research on mobile personas and advertising impact cases of campaigns on Facebook, YouTube, Instagram and Snapchat. We will also give current insights into our media benchmark on advertising perception!